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Forum moderation management used to be straightforward. It was commonplace to assign a moderator to a single forum. They would be responsible for enforcing the rules, removing spam and generally modelling the behaviour you wanted to see within your community.
As community management has matured and moderators are tasked with roles based on knowledge, help and support, there is a need for more nuance in managing topics within your community.
For example, you may have specialists or teams of specialists who help answer questions about development, sales, or support. Topics that require this help may be posted anywhere within your community.
Indeed, this feature was inspired by a need in our own support community to ensure customers get the right help from the right team member. We have questions on feature sets, purchasing, and support requests, each requiring a different team member. It is not enough to hope that the right person sees the topics; they must be assigned to ensure excellent service.
 
What are the benefits of this feature?
The ability to assign a topic to a single moderator or a team of moderators ensures that each topic gets the best outcome regardless of where it was posted.
Having topics assigned helps moderators deal with issues quickly, as there's clarity over which moderators should handle the topic. It also helps keep your community team accountable by having the ability to monitor their workload and get statistics on the time it takes for your team to reply. These statistics also help the community lead assess quality control.

 
How do you use this feature?
There are two ways to assign a topic to a moderator or team of moderators. You can assign a topic when replying to it or do it from the topic's action menu.
Once assigned, the assignee can review their assigned topics via the Moderator Control Panel and see which are assigned to them via the list of topics. Each moderator will receive a notification informing them they have a new assignment.

Those with permission to assign topics to others will see all the assigned topics and who they are assigned to when reviewing the list of topics.

The Admin CP contains a list of all assigned topics and also allows you to create and manage teams of moderators, such as "Sales Team" or "Developers."

Finally, once the topic has been managed successfully, the moderators can remove themselves from the assignment completing the task.
Assigning a specific topic to a single person or team in a busy online forum is a strategy that can enhance the effectiveness of the forum's management. It promotes efficiency, expertise, consistency, and accountability, which are vital for maintaining a vibrant and respectful online community.
We hope you are looking forward to this feature and look forward to any comments you may have.

The longest awaited iPhone feature is almost here, native iOS notifications, and we couldn't wait to ensure it is enabled for your Invision Community.
Invision Community 4.7.9 is iPhone push notification ready for when Apple release their latest iOS update later this month. This means you'll finally get notifications on your phone, even when you do not have your browser open, to alert you of new content on followed items and more. A feature Android owners have enjoyed for a while.

With notifications, you can have an authentic native app experience with built-in Invision Community features such as the manifest editor.
The manifest editor allows you to edit your theme icons, colours and URL for when your members add your community to their phone's homepage. This manifest file helps mobile devices understand how to display your community site when launched from the home screen.

Your members can add your community to their home screen with the share button. Once it has been added, it looks and feels like a native app downloaded from the App Store.
With Apple finally allowing native notifications and Invision Community's mobile-ready UI coupled with the manifest editor, you can have a real app experience without needing a mobile app.
iPhone PWA.mp4
We intend to bring more functionality and ease of use to mobile devices over the coming releases.
We hope you're looking forward to iOS native push notifications as much as we are!
The features discussed in this announcement are available in both Invision Community and Invision Community Classic.

This week, we're excited to preview some of the UI changes which will be included with Invision Community 4.7.8.
These changes result in improved performance for Google Fonts and better contrast for accessibility, while also fixing a few bugs along the way. When combined, these small improvements result in a much more polished UI, so lets dive in and take a look at some examples below!
Google Fonts
Google Fonts are now imported using the latest version of their API, which includes support for font-display:swap. This CSS property prevents FOUT, or the Flash Of Unstyled Text, where fonts would temporarily be invisible if the Google Font hadn't finished downloading. With this update, a fallback font will be displayed until the Google Font has been downloaded, so your text will be immediately visible even on your initial page load.
With this update, we have also imported font-weight:600 for improved rendering of semi-bold fonts.
Cleaner UI for Forum Grid
This update includes a cleaner UI for forum grids, resulting in improved contrast particularly for the forum icon and forum name.

Cleaner UI for "Expanded view" topic lists
In addition to new forum grids, the expanded view UI has also seen improvements in this update, where items are now separated by a simple border instead of being separated into their own boxes.

Improved button alignment on mobiles
When possible, buttons will now only occupy a single line on mobiles which results in a cleaner layout and less scrolling. Win win!
Before:

After:

Breadcrumbs
Breadcrumbs now use a darker color and thicker font-weight for improved contrast, and no longer truncate when long titles are included.
Before:

After:

Social Icons
The background color of certain social icons has been updated to match their current brand colours.
Before:

After:

Widget designs
All widgets have received a slight UI overhaul, resulting in improved readability due to heavier font-weights on titles. Alignment issues have also been addressed in certain widgets for mobiles:
Before:

After:

Improved alignment in posts
Post controls (the bar containing the quote link and reactions) are now vertically aligned to the bottom of posts, regardless of the post length. Small change, but a big difference!
Before:

After:

And much more!
In addition to these changes, we've included a bunch of fixes including broken stats on record lists, wide tooltips, sticky announcements not staying stuck to the screen, incorrect image ratios for Recent Achievement badges and stretched thumbnails in widgets.
We think these improvements have really helped to clean up certain areas of our UI and we look forward to them going live on all sites with 4.7.8!

There’s a fine line between freedom of speech and censorship. 
Invision Community always aims to empower community leaders with options to encourage an open dialogue within a community, while including barriers for members who choose to ignore the guidelines. 
Invision Community’s latest release, 4.6.11, includes a simple but powerful new feature to help you shape your community’s tone. 
It’s called Block Submission.
Block submission stops a member’s message from being posted if it includes any word(s) added to your Word Filters list with the “Block Submission” option enabled. 
Word Filters, a previously existing feature, allows community owners to prohibit profanity in the community. If a member types a word included on the banned words list, the platform will automatically either...
Replace the word with something else you set Hold the post for moderation Or, with our new Block Submission feature, notify the member they must amend their post.  Located: ACP -> System -> Settings -> Posting -> Word Filters -> Add Word Filter
Here is an example:
I added the word “hate” to the Word Filters list in the Admin Control Panel and selected the Block Submission option. 
 

 
Now, when a member tries to post the word hate, a message pops up indicating it wasn’t published and why. 


 
The member must modify their comment in order for the post to go live. In this scenario, that would look like taking out the word hate.
Feel free to change the default warning message (the text located in the orange message bar above) to something better suited for your community - it's located in the Languages settings in your ACP. 


 
Why did we create Block Submission?
This feature not only helps automatically moderate content, but more importantly, it sets a precedent to members regarding what is (and isn’t) accepted. 
Gently notifying members that their comment doesn’t align with your community’s guidelines helps maintain the existing culture you’ve worked hard on cultivating, as well as your initiative to keep the language and sentiment positive. 
Interested in trying our block submission feature out? Please upgrade to 4.6.11!
If you don’t have an Invision Community license yet, please reach out to me and I’ll help get you started. 
Thoughts on our latest feature? Sound off in the comments (just make sure it passes our new vibe check 😉). 
 

The support tool has served us well for many years. You can identify, at a glance, potential issues with your community both presently and down the road, right from the comfort of your AdminCP, and you can often resolve those issues with just a few clicks.
But what if we could do better? What if we could make this useful administrative area of the software even more useful?
The next version of Invision Community introduces a new "Health Dashboard" which replaces the previous support tool and helps you get a better overview of potential issues within your community while retaining all of the functionality you've come to know and rely on to resolve issues with your community.

When you launch the new health dashboard, the first thing you will notice is that the previous "Wizard" process is now gone, in favor of a single page giving you access to everything you might want or need.
Central to the page are blocks that identify specific areas of your community, server, and configuration which could be problematic now or in the future. Invision Community will check for available updates, modified source files, server software configuration issues, whether your server is running required and/or recommended versions of important software and more.
Additional checks and recommendations have been added to this page, to help identify other adjustments that could benefit or prevent harm to your community.  Issues are color coded and classified as informational, recommended, or critical and a summary is provided at the top of the page with an easy "check again" button which will do so without taking you away from the screen.
If we become aware of an issue, we can quickly notify communities through a bulletin which will be displayed in the "Known Issues" block on this page. These bulletins can also trigger AdminCP notifications, however they will continue to show on the Health Dashboard so long as they are relevant, even when the AdminCP notification is dismissed.
A graph showing system, error and email error log activity has been added to the page to help you identify spikes in logged issues. Commonly, if an issue begins to surface on your community there will be an increase in these types of error logs, so the graph here is intended to allow you to identify an increase in these logs, allowing you to investigate and react quicker.
The right-hand sidebar surfaces common tools you may need to access.

The first block allows you to see our most recently featured guides, as well as search our documentation. While this functionality was available in the existing support tool, we found that it was rarely used because people more often visited the tool to allow the software to check for common issues, and the ability to search the documentation required a separate work flow through the support wizard. With the block always available (and searches performed "live" via AJAX), we expect users will find the ability to search our documentation from the AdminCP much more useful now.
Next up, the Tools and Diagnostics block gives you access to common tools you may need to use. You can quickly clear your system caches, as well as access phpinfo, the SQL toolbox (for self-hosted clients only), and disable all third party customizations. The process and behavior for disabling customizations is very similar to the existing process within the support tool, with the list of customizations disabled opening in a modal window and the ability to re-enable all customizations, or selectively re-enable individual customizations, still available.

Disabling customizations is still simple
Finally, the ability to submit a support ticket is still available right from this screen. Upon clicking the button to submit a support ticket, you will be presented with a form inside a modal dialog that behaves very similarly to the existing form with one minor but useful addition: if there are any patches not yet installed on the community, you will be alerted to this right on the form before submitting your ticket. Think of this as one last reminder that your issue may already be solved by installing any available patches before reaching out to us for official technical support.

Submitting a support ticket is still just a few clicks away
We believe the improved workflow and user experience will help administrators and support technicians alike more quickly identify any issues that need addressing on the community.

For a long time, Invision Community has supported a Question and Answer mode within the Forums application which allows a reply to be flagged as the "best answer" to the question posed. With the release of 4.5, we also introduced a way to allow topics to be marked as "solved" which introduces similar functionality without transforming the look and feel or other behavior of the forum itself.
Based on the popularity of this new addition in 4.5, we have made some further improvements to solved topics and answered questions in our next release.
Notification to topic/question starter
While notifications were available to the poster who answered a question or solved a topic with the release of 4.5, this release also adds notifications for the topic or question starter so that they can be made aware that an answer is available to their question.

Topic and question starters now get notifications for solutions
AdminCP Statistics
Solved topics and answered questions provide for measurable statistics that can help you determine the health and direction of your community, particularly for support communities. To that end, we have introduced two new content statistic blocks that can help you measure how well areas of the community that support answers and solutions are faring.

New AdminCP statistics
You can now quickly see the percentage of topics/questions that have been solved (relative to the total number posted in areas that support solutions), as well as the average time it has taken for a solution to be marked on a topic or question (relative to the time the topic or question was initially posted). These statistic blocks support time period filter, time period comparisons, and node filtering to narrow down the statistical data for your specific needs.
User profile enhancements
User profiles now show the number of solutions the user has posted, and also allows you to view all of those solutions, in a manner very similar to reputation.

Prolific problem solvers will now be called out boldly

Answers can be quickly found on user profiles
These improvements should help reward the most helpful users on your community by giving them more prestige and helping other users find their answers quicker.
Collectively, we hope that these changes make the question and answer and topic solution features in the Forums application more useful for your community members, and the administrators behind the community.

We've been on a little journey together since we announced the first Invision Community 4.5 feature way back in November 2019.
The first feature we announced was a revamped Admin Control Panel interface which created more visual space and brightened it up. Actually, we made it so bright that the first feature request was to add a dark mode (which we did).
In the space of three short months, we had spoken about Club improvements, invites and referrals, RSS feed improvements, blog categories, the simple stock photo picker, search insights, security enhancements, user interface updates, new statistic views, and notification improvements.
Most will agree that March and April seemed to last months, thanks to a global pandemic. We used these extra days to talk about marking posts as a solution, topic view summary, Zapier integration, forum view updates, post-installation onboarding, private staff notes, page builder widgets, theme designer improvements, a new default theme, language system updates and everything else we missed.
We have also revamped the front end user interface to modernise the look and feel but also to introduce new CSS frameworks, variables and other time-saving features our design team have been eager to implement.

On the subject of modernisation, we've deprecated some legacy functionality. We've given up trying to make anything look good with IE11 which last saw an update in 2013. We've also deprecated older caching engines like Memcache, APC and Wincache and recommend using Redis instead. The web hosting and domain management features of Commerce are also deprecated as is BBCode. BBCode has its roots in the earliest bulletin-board systems long before rich text editors were common use. It's 2020; we should no longer be asked to type in special codes in square brackets to format text. BBCode is still functional in Invision Community 4.5, but it is likely to be removed in a future version.
Now that primary development has finished, we move onto the beta testing stage. This is where you get to try it out and evaluate the new features before scheduling your own upgrades.
As always, we do recommend that you only test early betas on staging sites or simple test sites. Many a weekend has been ruined by over-enthusiastic upgrading of live sites; so we don't recommend that.
You'll also notice that we're running Invision Community 4.5 on our own site. If you do spot an issue, please let us know in the bug tracker.
I've been creating and releasing products for close to twenty years now, and I still get a real buzz out of hitting the release button. It's always a pleasure to see the result of hundreds of hours of coding, dozens of meetings and numerous passionate exchanges among the team.

You can access the beta in your client area.
We hope you enjoy Invision Community 4.5!

Almost ten years ago we launched the Marketplace; a place to connect Invision Community owners with talented developers creating new functionality.
Over the decade, the Marketplace has grown to hold thousands of applications, large and small. For many Invision Community owners, the Marketplace has become an essential resource.
Our aim was always to have the Marketplace available inside your Admin Control Panel to make it even easier to purchase and install extra functionality.

I'm pleased to say that as of Invision Community 4.5, this is now a reality. You can browse the Marketplace and install new add-ons without leaving the Admin Control Panel.

Obtaining Resources
Paid resources can be purchased directly from the Marketplace and are available to install immediately after the payment is complete. You no longer need to download and install the files yourself.
You may also notice some additional information with the resource listing, we'll be introducing a new 'tab' to marketplace resources to allow the authors to provide more useful information such as answers to frequently asked questions, or configuration instructions etc.

The video below takes you through the purchase and installation of a Marketplace application.
marketplace-install.mp4
Installing an Application
Updates
Some of the eagle-eyed among you may have noticed in the first screenshot that there are more 'bubbles' showing in the menu on the left. These are supported for Applications, Plugins, Themes and Languages.
In Invision Community 4.5 every resource available via the AdminCP is automatically versioned, you will see update notifications for everything you have installed (previously, you would only see update notices if the resource author supports them).
Installing an update is as simple as clicking on the update notice, then clicking 'update' on the Marketplace listing.

Installing Updates
Downloads Changes
Our Marketplace is built on our Downloads application, during development of this feature we needed to add new functionality. We have included as many of these improvements as possible in our software for the benefit of our customers, some of these are:
Custom Fields can now be set to only show to members that have purchased a file. Files can now be set to accept a single file upload instead of multiple. New file versions can now be moderated without hiding the current version from view. Downloads REST API Performance Improvements New /download endpoint that counts the download Added more data to the /downloads/file/{id} response Ability to sort file results by last updated date We hope you're as excited about this feature as we are.

We have announced a lot of new things coming soon with Invision Community 4.5. Most of these are pretty big new features worth a blog on their own.
However, we've made a lot of smaller changes that may not deserve their own blog but still have a significant impact.
Let's run through some of those.
Performance Improvements
For every major release, we take some time to run through the code and look at ways to make Invision Community run more efficiently.
For Invision Community 4.5, we've made node forms, sitemaps and commonly run SQL queries more efficient, which is excellent news for you and your users who get reduced server load and a snappier community.
TikTok Embed
Although it confuses me greatly, TikTok has taken the internet by storm. We have added it to the embed list so pasting a TikTok share link automatically shows the video ready to play in the comment.

A TikTok
Upload Chunking
Uploading large files can be tricky. Typically trying to push a large file to a server results in timeouts, memory issues and eventually frustration. We have added chunked uploading when using S3. Put simply; this uploads part of the file at a time to prevent memory issues and the server timing out waiting for the upload to finish.
View Members by Rank
Very recently, we were asked how you can view all members in the ACP of a specific rank. It turned out you couldn't. This quick change was added into Invision Community 4.5.

Showing members with a specific rank in the AdminCP
Download Statistics
While Invision Community 4.5 has new and improved statistic displays, a common request was to be able to download the raw data. This is now possible.

Export stats as a CSV
Downloads
In Invision Community 4.5, when you require approval of new versions of files submitted to Downloads, the original version will no longer be hidden from view. We've added a new flow for moderators to approve these new versions.
Live Meta Tag Editor
Invision Community 4.5 seemed like a great time to run through this feature and tweak the functionality to make it more useful. Now it's possible to remove default meta tags, and it's easier to remove custom tags.
Closed Tag Autocomplete
When using the closed tag system where a user can select from one of your preset tags, we have added a search box to make it easier to find a single tag from a list of potentially hundreds.
EU Tax Support in Commerce
Tax doesn't have to be taxing! But it generally is. Countries within the EU often have complex tax rates. Commerce now supports multiple tax rates for consumers, businesses and EU VAT-registered businesses.
That concludes our mini round-up of all the things we've not talked about yet. Let me know which one you're looking forward to most!

As the deadline slowly comes down, two last feature additions race towards the descending door and slide in underneath with seconds to spare. 
If you've never seen "Raiders of the Lost Ark", then you probably think this is a weird way to start a blog.
As we wrap up development for Invision Community 4.5, we squeezed in two extra features that I want to talk about today.
Per Topic Post Approval
The first is a way to cool down a heated topic without locking it. Right now you can put an entire forum on post-approval. This means that moderators must review and approve all new posts before they are allowed to be publicly displayed.
As of Invision Community 4.5, you can now choose to set a single topic to post-approval regardless of the forum setting.

This is a great way to let a topic cool off but still receive new replies to review before adding to the topic.
Club Terms and Conditions
The ways that clubs are used throughout the many communities that run Invision Community are becoming increasingly varied.
A popular request is to allow members to agree to a set of club-specific terms and conditions before they can contribute to the club.

Invision Community 4.5 now allows the club owner to set up its own terms and conditions. You can optionally enforce that members agree to them before continuing.
That's it for feature announcements. We're excited to be closing development on Invision Community 4.5 and move towards a beta in the coming weeks.

If your brand sells a product or service, the first thing that comes to mind as a benefit to building your community is support deflection.
And it's easy to see why. It's something you can quickly calculate an ROI for. Let's say every 20 hits to a public question with a solved answer from a client or team member equates to one less ticket. If a ticket costs $10 to solve on average, it's straightforward to see the value by calculating deflected tickets. Let's say your busy public support community had 20,000 hits a month; you've just saved $200,000 a month in support costs.
Great! But before you finish there, I want you to consider the rewards a brand community can offer.
A public support desk isn't a community. It's likely most of your customers join because of an issue with your product. They tap in some keywords on Google and come across your site. They see a bunch of solved questions like theirs, and they either get the fix and bounce out, or post and wait for a reply. With nothing to get them to come back, once they have the answer they'll likely bounce out then and only come back when they hit a new problem.
That's not a community. A community is a place where people return multiple times to collaborate, learn and grow together.
"[A brand community is] a group of people who share an identity and a mutual concern for one another's welfare - who participate in shared experiences that are shaped by a brand." - Carrie Melissa Jones
For that, you need to look beyond the support desk and expand into more use cases, and there are compelling reasons to do this.
Shared experiences
Allowing your customers to share their experiences with your products can lead to unique brand stories that reinforce bonds between members and creates social solidarity in the community.
A few years ago, I remember reading a post on a travel community. A family were flying with Delta and their son who has autism was becoming more and more distressed with the change in routine for that day. A Delta employee saw this and came and spoke with the family, helped settle the boy and ensured they boarded early to avoid the crush of passengers.
It's a small moment of kindness that wouldn't make headlines, but it was very memorable for this family; enough so that they posted about it. This post had numerous replies in praise for the airline and no doubt made many of them think of Delta when booking their next flight.
"[Social solidarity is] not just passive tolerance but felt concern for what is individual and particular about the other person." - Alex Honneth "The Struggle for Recognition"
All those stories, connections and moments build social capital and loyalty for your brand.
Feedback
Your customers are already talking about your product. Some of it will be good, and some of it won't be good. They are already talking about it on social media, and in numerous communities, they belong to.
If you do not have space within your community for your customers to leave feedback, then you're missing out on a massive benefit. You get a chance to address negative feedback before it spills out further into the public domain. Likewise, positive feedback makes for compelling customer success stories.
Feedback is a great way to crowdsource innovation and to guide sales and marketing on how your customers are using your products and where the gaps are.
Owning your niche
Allowing space for conversations relating to your product makes good sense. If you sold a fitness tracker, then it makes good sense to have areas for discussions revolving around wellness areas such as sleep, diet and exercise. 
Likewise, a mobile phone network will do well having areas related to the various brands of mobile phones.
"There is status that comes from community. It is the status of respect in return for contribution for caring for seeing and being in sync with others. Especially others with no ability to repay you." - Seth Godin 
Creating these spaces encourages return visits beyond direct support for the product.
Those return visits are what makes your community a community.

Whether you call them Champions 🤩, Advocates 🌟, or Superusers 🏆, every community contains an elite group of members that carries 🏋 the community.  They don't just drink the kool-aid 💧.  They mix, chug, and swim 🏊‍♀️in the community kool-aid.
Learn 🔢 four community management concepts about Superusers in less than 🕓 four minutes.
1. 90-9-1 Rule (aka "1% rule"): The 90-9-1 principle refers to the lopsided inequality of user engagement that 90% of users are lurkers 🙈, 9% of members contribute from time to time 🙉, and 1% of users 😸 account for almost all contributions.  Superusers are the 1%.  
2. Intrinsic Motivator: Motivation that comes from internal motivation💖, rather than any external rewards. This could be a sense of satisfaction 😃, pride 😤, ownership, loyalty, friendship 🤗, or other emotional and internal motivator.  Long-term superusers 🏃 are wired to intrinsic motivation.  Tapping into intrinsic motivation is key to providing new motivation for superusers.
3. Spiral of Silence: Be careful ⚠️, however, that your superusers don't overwhelm 🛑 the conversation which can lead to the Spiral of Silence: a theory that as the vocal minority becomes louder 📢, other members adopt the same views or fail to share opposing views. You'll need to privately manage this vocal minority, especially if they're negative 💢.     
4. Work Out Loud 💬: An engagement practice for superusers to visibly share 🗣 their work online in your community. It offers opportunities for superusers and members to openly share 👯 their knowledge, generosity, purposeful discovery, and growth ✨. Usually entire point ✴️ of communities of practice.

One of the most popular requests we get for Commerce is for a free trial period for subscriptions. We've heard from many clients that wish to allow their members a free, or reduced cost trial period before auto-renewing the full price.
I'm pleased to say that we've now added this functionality into Invision Community 4.5. Let us take a look at how it works.
Initial Terms
In 4.5 you can now specify an initial term that is different to the normal renewal term for any subscription plan or product. For example, you could make the initial term $0 for 1 week and the normal renewal term $10 per month which will allow you to create 1 week free trial. The initial term doesn't have to be $0, you can use any special price for the initial term you like.

Subscription Plans showing Free Trials
For developers creating their own applications with Commerce integration, this functionality is also available to you simply by passing a DateInterval object representing the initial term when creating the invoice.
Collecting Payment Details for Free Trials
Previously, if you were buying something that is free, the entire of the last step of the checkout would just be skipped and the invoice marked as paid.
In 4.5, if:
The user is purchasing something which has a free initial period, but also has a renewal term (i.e. is a free trial), and You have a payment method which can collect card details (Stripe, Braintree, etc) The user will be prompted to provide payment details that will not be charged until after the free trial. If the user already has a card on file they will not be prompted to provide the details again but will see a confirmation screen rather than the order just being marked paid immediately.

Checkout Process for a Free Trial
As you can see, allowing a free or reduced cost trial period has never been easier. We hope that you enjoy using this new feature of Invision Community 4.5.
 

We started talking about Invision Community 4.5 way back in November of last year. Now, less than six months later, it's ready for you to test.
While we put the finishing touches to a few features, we have set up a preview site so you can test out the new features, leave your feedback and make a note of any bugs you spot.
Head over now to the Invision Community Alpha test site.
Please be aware that this test site is running in 'development mode' so it is automatically updated with the latest fixes throughout the day. This means it has to work extra hard on each click as there are no caches, pre-built languages or templates to use, so it will be a lot slower than a production version. So please don't worry about it being a touch slow, and definitely don't try and run Page Speed analysis tools on the alpha site!
You can read about the headline features over in our product updates blog.
Let us know what you think!

If you've been around Invision Community for a while, you'll know our frontend default theme hasn't significantly evolved since the early days of 4.0. Indeed, the last significant refresh came with 4.2.
With the upcoming release of 4.5, we wanted to revisit the default theme and give it a facelift for 2020, as well as make incremental improvements to the underlying codebase as a stepping stone to a bigger re-engineering in a future version. Keep an eye out for our next blog for more on the facelift.
In this entry, I want to go over some of the design and code-level changes we've implemented that will be of particular interest to third-party theme designers, or those building a custom theme for their community.
IE11 Support
Until now, we've supported IE11 as a 'B' browser - meaning we didn't aim for perfect support (especially visually), but did aim to make all functionality work, and we fixed IE11-specific issues if possible.
As of 4.5, we no longer support IE11 in any way and Invision Community will not work well in that browser. By removing support for IE11, we are able to make use of newer CSS technologies which significantly eases development for us and third-party designers. I'll discuss some of those below.
Combined theme settings
We've combined a number of existing theme settings into one new setting. We've found that settings like poll_bar, step_background, rating_hover and so on are nearly always set to the same color - typically the site's main brand color. These settings have therefore been replaced with one new brand_color setting, which is used throughout the CSS in places where this primary color would be needed. This will simplify the early stages of theme development and make it easier to match branding in Invision Community.

Front end colors
Removing hardcoded colors
While our theme settings have allowed community owners to change most colors, there were still many hardcoded in our CSS framework. These were typically neutral colors used for things like 'close' links, semi-transparent backgrounds and so on, but it was enough to make creating a dark theme an unrealistic prospect without an awful lot of effort (and kudos to those designers who have offered dark themes up until now!).
In 4.5, we've removed hardcoded colors from our framework, and instead rely on colors already defined by theme settings. You can now, finally, create a dark theme just by editing the built-in theme settings.
Type scale & {fontsize} tag
While we've had fixed type-size classes (e.g. ipsType_normal) for a long time, in practice many elements had their own font sizes set. This leads to inconsistency and poor visual rhythm too. Another side effect is it was also tough to globally change the font size (such as for branding purposes, or to create a theme for visually-impaired users).
To solve these problems, we first created a type scale; that is, a fixed number of sizes to choose from. A product the size of Invision Community does have need for a flexibility, so we settled on the following scale:
x_small: 12; small: 13; medium: 14; base: 16; large: 18; x_large: 20; 2x_large: 24; 3x_large: 30; 4x_large: 36.
All of these values are editable as theme settings, so each theme can adjust the type scale used. Our default CSS in 4.5 has been fully updated to put all type on this scale.
To actually make use of these settings, we have added a new {fontsize} tag which accepts either a scale key, or a specific pixel size (for those occasional situations where a specific size is absolutely needed, e.g. icons).
Why couldn't we just use {theme="x_small"}, or even CSS variables? To solve the problem of globally scaling text, we have also added a percentage-based scale setting that will save you from having to create your own type scale. The {fontsize} tag automatically applies the global scale to any values passed into it. Want text in your theme to be twice as big as default? Simply set the global type scale to 200% and the entire theme will reflect the change immediately. 

The new font size options
Spacing scale
The lack of a consistent spacing scale has led to some arbitrary values being used in any given situation, which again has had a negative impact on the visual harmony of our design. We've therefore implemented a 4px spacing scale (using CSS variables rather than theme settings this time) and applied across almost all padding/margin values. In time, we anticipate fully switching all measurement values to the scale.
New CSS class families
We have added a range of new spacing classes for padding and margins, allowing far more control over how these are applied, especially on different device sizes. Previously, ipsPad (15px) was simply halved on small screens - with no 'opt-out' short of adding specific CSS. We've felt this has been imprecise for some time, especially since mobile devices typically have larger screens in 2020 and don't need to be so tightly-spaced.
ipsPad_all now replaces the existing ipsPad, and does not halve itself on small screens. Instead, there's a new responsive naming convention that allows you to apply specific padding on specific device sizes:
ipsPad_all:double md:ipsPad_all sm:ipsPad_all:half
In this arbitrary example, desktop size (the default) get double padding, medium (tablets) get regular padding and small (phones) get half padding.
We've added similar classes for top, bottom, left and right padding, as well as horizontal, vertical and none (to removing all padding) shortcuts.
For margins, the old ipsSpacer_* classes have been replaced with a new ipsMargin family that work exactly the same as the padding classes above, with the same range of flexibility.
The old ipsPad/ipsSpacer classes will continue working as they did before for backwards compatibility, but should be considered deprecated from 4.5 onwards.
We've also added a whole range of new ipsFlex classes, also with responsive controls (making it easy to have horizontal layouts on desktop and vertical layouts on mobile, for example), as well as a new ipsGap utility that automatically adds spacing between elements, without requiring manual :first-child/:last-child exclusions.
CSS variables & calc()
In 4.5, thanks to IE11 support ending, we're finally making use of CSS variables and calc() to make CSS more maintainable and easier to customize. A lot of repeating or often-customized styles - such as form field styles, message colors, card styles, border radii etc. - are now created as CSS variables, allowing theme designers to easily change styling in one place. Instead of magic numbers, we either stick to our spacing scale, or use calc() to avoid hardcoded numbers.
The future
The work we've done so far is just a 'first-pass'. We'll be pressing forward with modernization throughout the 4.5.* series and beyond with a view to reducing our footprint, improving our ability to maintain our CSS and, of course, making theming easier for our customers.

Today, we're handing over our blog to long time client and friend to Invision Community, Joel R.
@Joel R is often found hanging out in our community offering his insight and wisdom when he's not harassing the team in Slack.
Over to Joel.
Invision Community releases a variety of blockbuster features in every major update, which usually hits once a year.  You may think those updates are not enough (it’s never enough!), but I wanted to spend some time talking about how to survey and incorporate those features into your community systematically. 
This blog post is not about any specific feature, but more a general and philosophical approach in integrating the newest features.  My goal is to help you get the most out of every new IPS update!      
You may think that many of the features in the updates are easy to assess.  You either want them or don’t.  But it’s not that easy. 


 
I was inspired by some recent personal experiences when I found myself revisiting features from 4.2 and earlier.  I was pleasantly surprised to realize that I still had so much to experience and learn from those features, all of which I had previously reviewed when they were initially released.  Invision Community comes packed with rich features, and no community manager is expected to be a master at everything.  But a systematic approach is your best chance at making sure you get the most out of every feature.
To give a personal example, I jumped into Social Media Promotion when it first came out in 4.2.  The new Social Media Promotion offers several powerful tools for social media cross-posting, and I immediately wanted to learn how I could use it to cross-post content to my Facebook and Twitter accounts.  It’s an easy drop-in replacement for services like Hootsuite or Windscribe and allows community managers to drip interesting content to their social media pages for constant advertising and social engagement.
Well, it turns out my Facebook and Twitter reach is nil because I have no followers (wish I was more Internet famous!), so I soon lost interest and dropped Social Media Promotion as a tool.
A couple of months ago, I was assessing my homepage versus other popular websites when I came across a startling realization: I could make a gorgeously visual homepage on par with Instagram using Our Picks – a feature of Social Media Promotion.

 
I would intentionally ignore the social media component, but use the other component of Our Picks for a beautiful new homepage.  The context of using Our Picks for a homepage opened my eyes to a whole new way to evaluate Social Media Promotion, and what was once a feature on the back burner is now – literally - the front page of my Invision community.  I love it!   
To help you incorporate new Invision features, I’ve brainstormed 5 strategies on how to make the most out of Invision feature updates.  Each strategy comes with a mini-lesson for an action plan. 
1.    Learn the knowledge, not the feature.
This is my personal motto when Invision Community releases a new feature.  I’m more concerned about the knowledge and broader usage of the feature than implementing the feature itself: What’s the potential scope of the feature?  In what context could the feature be used?  How did Invision Community intend for the future to be used, and what are other ways it can be used?  
I’ve never worried about the technical configuration of the feature.  You enable or disable some settings, and that’s it.  But what’s more important is how the functionality can best be integrated and in what context.  You never know when you might come back to the feature for the next great idea, and you can only do that if you possess the knowledge and application behind the feature.  
Lesson: Try every feature at least once, even if you don’t need it.
    
2.    When at first you don’t succeed, take a nap.
Some things take a while to think about.  Don’t try to cram through all new Invision Community features.  There’s too many to digest in one pass.
Assess the features you’re most interested in one by one, play with each feature until you’re satisfied, test them, find out how they work, and when you get frustrated, take a nap.  Eat some ice cream.  Go jogging.  And revisit in a month.  The bigger the feature, the longer you should think about it.
  
The biggest “aha” moments didn’t come to me right away.  When you try to rush through a feature, you can get rushed results.  Take your time to bounce ideas around your head and try to think through the context of how to best utilize the feature.   
Lesson: For features that you like, set a calendar to revisit after a month.  Then take a nap.  
3.    You’re running the marathon, not a sprint.  
Successful community managers have evolved with the changing needs of our audiences.  While our mission remains the same, the backdrop of user expectations and digital trends has dramatically changed.  
When you implement a feature, you should be evaluating it for both sustainability and longevity.
Is this a sustainable mechanism to keep up with? 
Is this something that I want to continue for the foreseeable future?  
It’s nice to play with new features; every major update is like a Christmas unwrapping of new features.  But you need to prudently pick-and-choose which feature is most appropriate and how it can give you an impact for the long-term.  Sometimes it’s better to do a few things very well than many things not well at all.
Lesson: Ask yourself if you see yourself using the feature 3 years later?
4.    Make it uniquely yours
Invision Community ships with default features ready to use out of the box, but those features are just that: default.  We like to dress up our theme with custom colors, designs, and logos.  You should apply the same flair for customization with your features.
Some features are ready to be customized: reactions, ranks, and group promotion.  Others, however, might take more thinking.  Here are some examples to spark your creativity:
•    Social Sign-in Streamline – are you using the default message, or did you customize it with a unique and clever introduction?  
•    Fluid Forum – did you activate fluid forum and hope it went well?  Or did you use it as an opportunity to re-analyze your entire forum structure for the modern web?  
•    Leaderboard – did you leave it as a Leaderboard, or could it be Genius board for a technology company, or Joyboard for a nonprofit, or Loyaltyboard for a consumer brand?
Lesson: Make the feature uniquely yours.
5.    Talk through your scenario
Every battle-tested community manager knows that the only thing constant is change – whether it’s our forum software, ACP settings, user expectations, and broader digital trends.  It’s important to find a trusted circle of friends and users who can help you steer and implement features.  It may sound great in your head, but other users may look at it very differently. 
On my site, I have a trusted group of users called “Champions.”  In my pre-planning stage, I float my ideas by them as early in the process as possible.  They’ve provided valuable feedback of user expectations with differing perspectives.  I’ve nixed certain features based on their veto, and I’ve tweaked continuously based upon their continuous input.  Talk through your scenario with your trusted friends, and not just with the voices in your own head!    
Community management is such a uniquely rewarding and challenging role because every community demands and needs a different set of features.   Invision makes it easy with regular releases of exciting features, but you also need to make the most out of those features on your own.  Don’t just turn on the next feature: turn on excitement, joy, and community.  
If you notice, I didn’t include a lesson yet in my last strategy when you’re ready to talk about your scenario.  And that’s because it’s the ultimate lesson:
Write the next guest post in the Invision Community Blog and share your own success story in how you adopted a new Invision feature.  We’d love to hear about it.
Thanks Joel!
We love this angle on how to best evaluate the myriad of opportunities the Invision Community software allows.
What is your biggest take-away from Joel's advice?
 

Are you curious 🤔about ways to boost your engagement that don't require a lot of effort?  Want some shortcuts to set your engagement on fire 🔥?   
Check out these 4x4 tips of four growth hacks that you can implement in less than four minutes ⏳ to boost engagement.
1. Add a content block at the bottom of topics.  Sounds upside down 🙃, right?  Most admins add content blocks at the tops of pages to attract users.  But what do users do when they're finished reading or replying to a topic?  Nothing. They're finished ... unless you add a block such as similar content, popular posts, recent topics, or another content block at the bottom of topics that help them discover new content.
2.  Tag in your superusers 🌟 to stimulate a conversation.  Your community's superusers are probably just as active as you are, and thoroughly involved in the community.  They're comfortable in the community and would love to provide input.  Wouldn't you agree with me @AlexJ @GTServices @Sonya* @Maxxius @media  @Nebthtet@Ramsesx @tonyv??  
3.  Run a poll ☑️.  It makes the topic more interactive, and people love voting.  
4. Write a contrarian topic or blog "Why XYZ isn't for you?"  That's a surefire way to grab 😲 attention and begs the user to challenge back.  And if you can't write a contrarian topic, then maybe ... being a community manager isn't right for you.  Or is it?? 😜
Hope you enjoy these tips, and and share your growth hacks in the comments below! 

The goal of every client here in the Invision peer community, myself included, is to launch and run successful communities. 
Whether I’m going to be able to achieve that success in the new year depends entirely on trying these 10 steps.  I know if that if I stick to these steps, then my community will grow – and I know if you follow along, your community will too. 
10. Ignore Google
Google makes me laugh; Google makes me cry; Google makes me want to pitch myself into the freezing icy waters of the San Francisco bay.  But focusing on Google’s up-and-down volatility isn’t what is going to make my community successful.  It’s a distraction, and at worst, a wrong commitment of attention. 
9.  Remember My Past Sins
I’ve made every mistake imaginable – including over-the-top themes, too many customizations, and chasing after dream goals.  The very worst is not making a database backup, then losing everything. Most of us came up through the School of Hard Knocks, and we should learn from those experiences.
8.   Treat Every Person as Gold
Members are the beating heart of your community, and are truly what makes your community special.  I’m committed to taking time out every day to message, comment, or reply to 3 new people to cultivate new relationships. 

7.  Practice x3
Nobody is perfect the first time they try something.  Thomas Edison famously stated that he found 10,000 ways for a lightbulb to not work, and 1 way that it did.  Whether you’re publishing new content or designing a template, refine it multiple times.   
6.  Start as a Guest
I don’t do this enough and I always find something surprising when I do. Either something is missing, something can be improved, or something is wrong.  The guest experience is the very first impression a visitor will have, and it can shape all of his future expectations. 
5.  Less is More
It’s easy to get sidetracked and to let your community get bloated with content and features.  It’s better to be amazing in one domain expertise: you offer the most authority, the most trusted content, the latest news, or the most comprehensive overview.  Excite members by being the best at what you do.  De-emphasize, consolidate, or archive everything else as needed.  
4.  It’s Not the Feature; Its What the Feature Does
It’s easy to think that because Invision Community ships with a new feature, then you should use it.  You don’t.  You should always pre-qualify the feature by asking how the feature can help you better engage with your community, how does it engage, and how can you customize the feature even better for your members?

3.  Bring Your Superusers Along
Even though I invite my superusers into a special private feedback group, I don’t leverage their knowledge, experience, or perspective enough. I recently asked for feedback about a particular feature, and it turns out none of them use it!      
2.  Experiment & Learn
There’s always something new to learn, explore, and implement.  It's my personal goal to enrich my personal skillsets in areas like leadership, team building, mentoring, emotional intelligence, organizational behavior, and psychology for more effective community management.  On the promotion side, you can learn about email marketing, digital marketing, social media, creating rich media, and more.  On the content side, you can always improve your content writing skills, emotive writing, keyword research, and the conversion of one content piece into multiple media and formats.  
1.  Enjoy the Journey
For any community admin who sticks with his community for several years, you can get burned out.  I know the feeling, and I like to periodically remind myself about what I enjoy running the community.  There’s so much to learn and do that it can feel overwhelming, so it’s important to take every day in 2020 one day at a time. 

If you've already got a Wordpress website, and have recently added an Invision Community, you might want to show recent posts or topics right on your Wordpress site.
You might think this involves complex programming and custom themes, but thanks to some Pages magic, it's a very simple task that you can do in under 5 minutes.
This very short video walks you through the process.
If you'd prefer a written step by step, then head over to our help guides.
As you can see, the whole process is very quick and very easy. Adding the latest topics on your site is a great way to drive discussion into your Invision Community.
Let us know if you have any questions!

Social media promotion should be a part of any marketing strategy. Curating interesting content from your community and sharing to social media channels like Facebook and Twitter is a great way to drive traffic to your site.
Invision Community 4.2 introduced Social Media Promotions to allow this. 
You hit the promote button, fill out the text to share with each service, click which photos to include and schedule the promotion or send it immediately.
We use this feature almost every single day to share highlights to our Invision Community Facebook page and Twitter.
This feature has had a significant impact in attracting visitors to our blog. This is now a core part of our marketing strategy.
So what's new in Invision Community 4.3?
Facebook Groups and Pages
A  popular feature request was to allow sharing to Facebook groups that you are an administrator of, as well as Pages you own.
Not only that, but we now allow you to share to many places at once.
When setting up Facebook, you can choose which Facebook properties to be used when promoting.

 
When sharing content, you can choose where to share it to right on the dialog.

 
Here you can see that we're sharing to two of three possible places. "It's a secret" is a Facebook Group (which makes it a pretty poor secret).
The "Lindy Throgmartin Fan Club" is my favourite page on all of Facebook. What it lacks in members, it makes up for in enthusiasm.
You may also notice that the Facebook box is empty. Facebook have very strict guidelines on sharing content. They prefer that you do not auto-populate the content.
You can always access the item's original content on the promote dialog, so you can refer to it.
Setting a custom page title
When you share to social media channels, you also have the opportunity to add to the 'Our Picks' page.
We've made it possible to add a custom title for the Our Picks page so you don't have to use the content item title, although this is still the default.

 
Editing an Our Pick
When editing an item shared to 'Our Picks', you now have the option of editing all the data, including the title and the images attached.

 

The Our Picks page showing the custom title
Thanks to your feedback, we saw several places that we can improve this already popular feature.
We hope you enjoy these changes which makes your social promotion strategy even easier to execute.
I know we'll be making good use of them!
 

There are many strategies for growing your community, such as newsletters, mailing lists and advertising on other sites.
IPS Community Suite 4.2 puts a new tool at your disposal: promotions.
There’s no denying the popularity of social media. Worldwide, Facebook has 1.86 billion users active monthly. Every day, millions of people are using Facebook to speak with friends, to talk about their interests and to find new people to connect with.
Of that 1.86 billion people, a good portion of those are actively discussing topics your forum covers. There is a huge opportunity to tap into social media to join in the discussion and to promote your community and provide a venue to carry on the discussion.
For a while, we’ve had social media log in extensions, which means that your users can sign into your community simply by clicking a relevant button. We’ve also had the ability to share things to a personal Facebook account. These tools are great for your users, but how do they help you, forum owner?
IPS Community Suite 4.2 introduces a way to promote your content directly to your brand’s Facebook page and your brand’s Twitter account.
You can curate fun and engaging topics and share them. The workflow is simple. Simply browse your community and queue up interesting topics, comments, gallery items, blog posts or database articles for posting throughout the day to your brand’s social media accounts. You choose the schedule, the hashtags and the wording to send.
Let’s look at the feature set in more detail.
Your first stop is to set up the feature from the admin panel. The system will guide you through the necessary steps of connecting your Facebook and Twitter accounts. Once Facebook has been set up, you can select any page that you are an administrator of on Facebook.
 

The admin panel also offers scheduling options and permissions.
 

You can pre-set the times for when content will be posted. Facebook and Twitter both have analytic tools to determine when your visitors are most frequently online. A good tip here is to set the time to a slightly odd number, so 11:45am is better than 12:00pm as you are likely to catch the attention of someone waiting for lunch, or a lunchtime meeting.
 

You have full control over who can promote items to your social media accounts. You can specify by group or pick individual members who may not be in those groups.
Now that you’ve set up the backend, we can get promoting.
Each item, that is a topic, gallery album, blog entry or article has its own Promote button.

 
Each post and comment can also be shared individually, which is an easy way to share great content your visitors add to existing conversations.

 
Clicking this brings up the sharer.

 
This is where you can customize the text that is sent out to each social media channel. You’ll also notice space to promote this item within your own community in addition (or instead of) Facebook or Twitter, we will explore that shortly.
The sharer is smart enough to pull attachments already added in the post, and you can upload your own images to be sent. Generally, shared items that have an image get better organic reach than just text alone so you’ll almost always want to choose or add an image. Twitter can use up to 4 images, and Facebook allows 1000 pictures per album, but you’ll never want to upload that many!

 
Once you’ve filled out your content and picked your images, you can schedule the promotion. Generally, you’ll want to use the auto schedule option as this allows you to just stack up multiple items and let the auto scheduler post the items according to your pre-set schedule. You can also set a specific date and time if you are looking to run a promotion or other time sensitive event.


The promoted content viewed in Facebook and Twitter
It’s easy to see the status of your queued and sent items from the moderator view.

 
This area allows you to see previous promotions and modify pending promotions.
Earlier, we mentioned that the system has the ability to promote content internally. Promoting items to your own community lets you, the community manager, curate interesting items and comments and present this to your community. This is a great way to allow your visitors to explore content you think they’d enjoy.

 
Promoting content to your community via Our Picks also allow you to promote content if you cannot or choose not to use social networks. It has the advantage that social networks do not have over a community platform like IPS Community Suite: consistency. The content on your community is always there whereas a social network is all about right here right now. Miss it and you miss out. On your community you can engage and re-engage a subject all you want. 
Of course, we’ve built a widget that you can drag and drop to most pages to make this curated list more visible.
IPS Community Suite 4.2 gives you, the site owner and community manager the tools you need to reach out and engage new users already discussing the topics on social media your community covers. With single click sign in and the built in retention functionality the suite offers, you’ll have a powerful way of growing your user base. It furthers that goal by created a list of that promoted content for continual reference and promotion for visitors already on your site.
We’ve got lots more to discuss on this subject, and in the coming months we’ll be putting together some guides on social media best practices and how to leverage Facebook’s excellent post promotion / pay per click tools to further boost your site’s visibility to social media users.
We’re here to help you make a success of your community and to give social media users a venue for when they outgrow Facebook.

Managing a community as a team makes internal communication an essential part of its successful management.
There are times where you want to leave notes for other staff on specific topics that you're watching. Perhaps a member is close to breaking the rules, or it might be that you want to keep the topic focused and on point so wish to split off-topic posts into a different area.
Whatever the reason, Invision Community 4.5 adds the ability to leave private staff notes on topics.

For some time, Invision Community has had the ability for staff to leave public notes. Now, in 4.5, staff can choose between public and private notes.

This change was made based on customer feedback, so thank you! We do read and listen to all the feedback you leave.
Who is looking forward to Invision Community 4.5? Let us know below!

Zapier is a service that allows you to connect over 2,000 web apps. In Invision Community 4.5 we are launching a beta service of Zapier integration for Invision Community in the Cloud.
What does Zapier do?
Zapier acts as a bridge between Invision Community and other apps, such as Google Docs, Twitter, Facebook, Slack, Trello, Facebook Ads, ActiveCampaign, Zendesk, Asana, Salesforce, Hubspot, Discord, Stripe and more. Zapier has over 2000 apps registered currently, and that number grows every single day.
Let us look at a real life example.
Right now, if you wanted to add a member to a Google Sheets document each time a new registration was completed, you'd need some fairly complex code to be written that was "triggered" by this registration event. This would take days to write at some cost.
Zapier simplifies this by allowing you to connect Invision Community with Google Sheets without needing a single line of code. Zapier allows you to streamline your workflows in minutes.
Zapier has two types of events, triggers and actions.
Triggers
When a certain thing happens on Invision Community, like a member registering or a topic being posted, a trigger can be sent to Zapier to then run actions in other apps. For example, you might create a zaps to...
When a member registers, add their email to a Mailchimp list. When a moderator posts a topic in a news forum, share it on Facebook, Twitter and other social platforms. When a member posts something that requires moderator approval, send a message to a Slack channel for your moderators.
Invision Community Integration with Mailchimp through Zapier
Actions
You can also set up Zaps so that when something happens in an external application, it triggers an action in your Invision Community. For example, you might create a zaps to...
When you add an event in a Google Calendar, create a Calendar Event on your community. When you receive an email to a feedback email address, create a topic on your community in a forum for moderators. When you create a task in Trello, add a record to a Pages Database on your community.
Invision Community Integration with Google Calendar through Zapier
Self-Integration
In addition to using Zapier to integrate with third party services, you can also connect an Invision Community trigger to an Invision Community action. For example: when a member registers, create a topic in a welcome forum.

Self-Integration through Zapier
Frequently Asked Questions
What integrations are available?
In the beta launching with Invision Community 4.5, Zapier will be able receive a trigger when a member account or content (forum post, gallery image, etc.) is created and send actions to create the same. More triggers and actions will be added over time. When will this integration be out of beta?
Later this year. Will third party applications and plugins be able to create Zapier triggers and actions?
Because the integration requires an app hosted with Zapier (which is written in Node.js) and this has to be submitted directly by the vendor, it will be difficult for third party applications and plugins to integrate with Zapier through Invision Community's integration. In the future we may be able to provide basic abstracted integrations for third party applications and plugins through an extension API. In the meantime, third party authors can of course write their own Zapier Apps if desired.

Invision Community has supported member referrals via the Commerce app since Commerce was called Nexus all those years ago.
Community owners have been able to see at a glance who is spreading the word and members have received the kudos associated with a growing referral count in return. 
When planning Invision Community 4.5 we saw that this feature had the potential to be so much more… So what have we done to improve it?
See Who Was Referred
In addition to seeing a count of referrals, it’s now possible for both admins and members to see who they referred. If Commerce is enabled admins can also see how much commission (if any) was earned. 

The new referral settings page shows links, code snippets and who you've referred
Member Promotion
Seeing a rising count of who has been referred gives members a great feeling of community involvement but wouldn’t it be great if you could reward your members in other ways too? 
Referral counts now work as a member filter when using the group promotion feature.
You can now automatically promote members that have referred more than a specific number of members to another user group and give them access to exclusive content. This still works alongside paid subscriptions so be another method for members not willing or able to pay for subscriptions to get access.
Integration With Sharing
If the feature is enabled, any time a link is shared via the built-in share links, referrals will be tracked. This occurs automatically without the member needing to think about it. It’s now easier than ever to see who your superfans are and who is bringing new people to the community.
Blocks
As well as the default share links we have added a new sidebar block that can be added anywhere across your community. This prominent call to action can be added on pages you think are most likely to result in recommendations.

The new "Invite a friend" widget
Given that referral capabilities have been expanded into many more areas outside of Commerce we decided that this should now be available as a core feature. Earning commission on sales as a result of referrals will still, of course, require Commerce to be installed.
We hope that these are welcome improvements and they help you encourage more members to participate in your community.

Facebook Ads: are they the modern day ‘hilly billy’ California Gold Rush?
Rumors circulate about Facebook Ads being the MOST profitable way to advertise your business and everyone jumps on it to make a quick buck. 
Hence it’s quickly become the 21st century gold rush. 
And just like the gold rush, the people really profiting are the ones selling the tools to the prospectors…
AKA Facebook
But they’re still gold out there if you know where to look and what your doing. 
The purpose of this post is to give you a short introduction, so you know roughly how to make profitable ads.
It’s not going to turn you into an expert, but it might stop you digging in the wrong spot and spending BIG on things you should avoid. 
I’m not going to go into too much technical detail… Otherwise we’ll find ourselves like Alice down deep the rabbit hole. 
What Type Of Marketing Is Facebook Ads?

It’s important to define Facebook Ads as interrupt marketing. Someone is not actively looking for your product at the time of seeing your ad. 
So your ads need to be distracting and bold to literally GRAB attention. If people are more likely to be searching your products then should you choose Facebook Ads as a primary marketing channel? 
Why Does That Matter For Building Communities?

When you’re using Facebook Ads to build communities (especially off the platform e.g. not a Facebook Group). Your ads need to be eye catching and demand attention, with a clear benefit of the community AND call to action (what to do next).

If you’re community is big then use the size as social proof, people follow the herd and using this herd mentality when talking about the number of members etc will help you grow. 
Does Facebook Work For Every Business?

As a primary marketing channel? 
Absolutely not. 
If you have a business that people proactively search for that’s very transactional - like an ecommerce store then you’d be better using google adwords. 
Yet any business SHOULD 100% be retargeting website visitors with ads. It’s a great way to build rapport and make the most of your site visits. 
If your business is a business that’s heavily reliant upon growing a relationship then Facebook Ads is perfect. Big purchases, information products, service based businesses all do VERY well with Facebook Ads. 
It’s a great place to grow and build relationships with your audience. In my opinion this is the MOST powerful way to use Facebook Ads.
Do Facebook Ads Help Build Communities

Absolutely yes… Facebook Ads can help you build and grow your community. Be clear on your message and the benefits of the community. 
Having a good understanding of the audience will help too. 
If it’s a male audience of people who like Star Wars for example, there’s no point advertising to women or people who like football. 
There is merit in testing adverts to the same interests groups e.g. men who like Star Trek. 
How To Get The Most From Your Facebook Ads
Being successful with Facebook Ads is much more about relationship building than it is billboard advertising. 
One of the biggest mistakes I see is people using Facebook Ads as the internet’s ‘yellow pages’
I.E. The only adverts they ever place are “hey come buy my stuff” 
If you only use FB Ads for sales messages it’s going to be crazily expensive and ultimately ineffective. 
Still people ONLY want to pay for an ad when they have something specific. 
Instead, think of the platform as an extension of networking, with the same relationship interactions. 
Only your paying Facebook to have these ‘interactions’ and not having to do it manually.

The BEST Way To Do This Is Retargeting

Retargeting in the oldest & simplest sense of the word was when someone visited your site or product you identify them and give them adverts that are “come back and buy”
This makes things MUCH more effective. 
But here’s how you get a system that works…
You want to layer your retargeting… 
That means have multiple different offers that are layered one on top of the other. 
If you’ve heard the expression sales funnel (the process of ‘funnelling’ potential customers through your marketing into customers) then that’s essentially what you’re creating on Facebook all via your retargeting. 
Sounds complicated…
It’s not…
For example I could record a video about facebook ads and retarget people who have watched 25% of the video (because I know they’re interested).
Then I might give them the option of downloading a PDF to add them to my list…
Those that take the PDF could then be offered a webinar. 
At the end of the webinar is the option to become a customer. 
The layering of funnels takes time and is more work, hence most people choose the less effective ‘yellow pages’ method. 
I could go on and on about the nuances involved in advertising on Facebook. 
But here’s some dos and don’ts to keep you in check
Do
Treat the platform more like networking than the ‘Yellow Pages’ Focus on building relationships and meaningful interactions.  Make sure you’re using retargeting, whatever business you’re running. When writing adverts focus on the customer and their wants, needs, desires Give value before you ask for something in return.  Understand your maths and make sure it’s profitable.  Layer your retargeting Read the terms and conditions and make sure you’re compliant (otherwise you will get banned) Don’t
Expect to become an overnight millionaire.  Put big budgets in you can’t afford to lose until you know it works. Copy everyone else ads. Use boring stock photography.  Try and cheat the system.  Get too hung up with the technical  It’s A Powerful Tool, Not A Panacea
There’s an epidemic out there (mainly from Facebook Ad Consultants) who push it as the panacea to all business problems. 
It’s not true… 
Facebook Ads is a super powerful tool that you could use to grow your community. Especially if you’re struggling to attract new members. 
It’s not a miracle cure.
If there’s a problem with your community messaging or attractiveness then Facebook Ads won’t fix it.
Instead Facebook Ads is more of a magnifying glass. 
It will highlight any problems. 
Which is very helpful if you don’t know where the gaps are in your community. 
Not so good if you’re expecting a miracle.

Final Thought

If you’re thinking about using Facebook Ads for your community then you 100% SHOULD!
Depending on your budget will decide if you get someone paid who knows what they’re doing (like me) or you run the ads yourself. 
If you do find someone make sure they’re realistic with the platform and what it can achieve. 
If you’re doing it yourself, then have a go… Try a traffic campaign to get you started. 
The WORST that can happen is you’ll spend a bit of money without getting anything in return. 
It’s only beginner tax… Or making a donation to the ‘Zuck Fund’ as it’s known in the industry. 
I’ve seen total beginners make 5 figures with their first ad…
It’s pretty rare, but I’ve seen it happen. 
The ONLY thing you can do is have a play and see what happens. 
It doesn’t bite. 
Martin Jolley-Jarvis is the owner of Full Spectrum Agency.