Adlago

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

No matter how good your content is, how accurate your keywords are or how precise your microdata is, inefficient crawling reduces the number of pages Google will read and store from your site.
Search engines need to look at and store as many pages that exist on the internet as possible. There are currently an estimated 4.5 billion web pages active today. That's a lot of work for Google.
It cannot look and store every page, so it needs to decide what to keep and how long it will spend on your site indexing pages.
Right now, Invision Community is not very good at helping Google understand what is important and how to get there quickly. This blog article runs through the changes we've made to improve crawling efficiency dramatically, starting with Invision Community 4.6.8, our November release.

The short version
This entry will get a little technical. The short version is that we remove a lot of pages from Google's view, including user profiles and filters that create faceted pages and remove a lot of redirect links to reduce the crawl depth and reduce the volume of thin content of little value. Instead, we want Google to focus wholly on topics, posts and other key user-generated content.
Let's now take a deep dive into what crawl budget is, the current problem, the solution and finally look at a before and after analysis. Note, I use the terms "Google" and "search engines" interchangeably. I know that there are many wonderful search engines available but most understand what Google is and does.
Crawl depth and budget
In terms of crawl efficiency, there are two metrics to think about: crawl depth and crawl budget. The crawl budget is the number of links Google (and other search engines) will spider per day. The time spent on your site and the number of links examined depend on multiple factors, including site age, site freshness and more. For example, Google may choose to look at fewer than 100 links per day from your site, whereas Twitter may see hundreds of thousands of links indexed per day.
Crawl depth is essentially how many links Google has to follow to index the page. The fewer links to get to a page, is better. Generally speaking, Google will reduce indexing links more than 5 to 6 clicks deep.
The current problem #1: Crawl depth
A community generates a lot of linked content. Many of these links, such as permalinks to specific posts and redirects to scroll to new posts in a topic, are very useful for logged in members but less so to spiders. These links are easy to spot; just look for "&do=getNewComment" or "&do=getLastComment" in the URL. Indeed, even guests would struggle to use these convenience links given the lack of unread tracking until logged in.  Although they offer no clear advantage to guests and search engines, they are prolific, and following the links results in a redirect which increases the crawl depth for content such as topics.
The current problem #2: Crawl budget and faceted content
A single user profile page can have around 150 redirect links to existing content. User profiles are linked from many pages. A single page of a topic will have around 25 links to user profiles. That's potentially 3,750 links Google has to crawl before deciding if any of it should be stored. Even sites with a healthy crawl budget will see a lot of their budget eaten up by links that add nothing new to the search index. These links are also very deep into the site, adding to the overall average crawl depth, which can signal search engines to reduce your crawl budget.
Filters are a valuable tool to sort lists of data in particular ways. For example, when viewing a list of topics, you can filter by the number of replies or when the topic was created. Unfortunately, these filters are a problem for search engines as they create faceted navigation, which creates duplicate pages.

The solution
There is a straightforward solution to solve all of the problems outlined above.  We can ask that Google avoids indexing certain pages. We can help by using a mix of hints and directives to ensure pages without valuable content are ignored and by reducing the number of links to get to the content. We have used "noindex" in the past, but this still eats up the crawl budget as Google has to crawl the page to learn we do not want it stored in the index.
Fortunately, Google has a hint directive called "nofollow", which you can apply in the <a href> code that wraps a link. This sends a strong hint that this link should not be read at all. However, Google may wish to follow it anyway, which means that we need to use a special file that contains firm instructions for Google on what to follow and index.
This file is called robots.txt. We can use this file to write rules to ensure search engines don't waste their valuable time looking at links that do not have valuable content; that create faceted navigational issues and links that lead to a redirect.
Invision Community will now create a dynamic robots.txt file with rules optimised for your community, or you can create custom rules if you prefer.

The new robots.txt generator in Invision Community
Analysis: Before and after
I took a benchmark crawl using a popular SEO site audit tool of my test community with 50 members and around 20,000 posts, most of which were populated from RSS feeds, so they have actual content, including links, etc. There are approximately 5,000 topics visible to guests.
Once I had implemented the "nofollow" changes, removed a lot of the redirect links for guests and added an optimised robots.txt file, I completed another crawl.
Let's compare the data from the before and after.
First up, the raw numbers show a stark difference.

Before our changes, the audit tool crawled 176,175 links, of which nearly 23% were redirect links. After, just 6,389 links were crawled, with only 0.4% being redirection links. This is a dramatic reduction in both crawl budget and crawl depth. Simply by guiding Google away from thin content like profiles, leaderboards, online lists and redirect links, we can ask it to focus on content such as topics and posts.

Note: You may notice a large drop in "Blocked by Robots.txt" in the 'after' crawl despite using a robots.txt for the first time. The calculation here also includes sharer images and other external links which are blocked by those sites robots.txt files. I added nofollow to the external links for the 'after' crawl so they were not fetched and then blocked externally.

As we can see in this before, the crawl depth has a low peak between 5 and 7 levels deep, with a strong peak at 10+.

After, the peak crawl depth is just 3. This will send a strong signal to Google that your site is optimised and worth crawling more often.
Let's look at a crawl visualisation before we made these changes. It's easy to see how most content was found via table filters, which led to a redirect (the red dots), dramatically increasing crawl depth and reducing crawl efficiency.

Compare that with the after, which shows a much more ordered crawl, with all content discoverable as expected without any red dots indicating redirects.

Conclusion
SEO is a multi-faceted discipline. In the past, we have focused on ensuring we send the correct headers, use the correct microdata such as JSON-LD and optimise meta tags. These are all vital parts of ensuring your site is optimised for crawling. However, as we can see in this blog that without focusing on the crawl budget and crawl efficiency, even the most accurately presented content is wasted if it is not discovered and added into the search index.
These simple changes will offer considerable advantages to how Google and other search engines spider your site.
The features and changes outlined in this blog will be available in our November release, which will be Invision Community 4.6.8.

For a long time, Invision Community has supported a Question and Answer mode within the Forums application which allows a reply to be flagged as the "best answer" to the question posed. With the release of 4.5, we also introduced a way to allow topics to be marked as "solved" which introduces similar functionality without transforming the look and feel or other behavior of the forum itself.
Based on the popularity of this new addition in 4.5, we have made some further improvements to solved topics and answered questions in our next release.
Notification to topic/question starter
While notifications were available to the poster who answered a question or solved a topic with the release of 4.5, this release also adds notifications for the topic or question starter so that they can be made aware that an answer is available to their question.

Topic and question starters now get notifications for solutions
AdminCP Statistics
Solved topics and answered questions provide for measurable statistics that can help you determine the health and direction of your community, particularly for support communities. To that end, we have introduced two new content statistic blocks that can help you measure how well areas of the community that support answers and solutions are faring.

New AdminCP statistics
You can now quickly see the percentage of topics/questions that have been solved (relative to the total number posted in areas that support solutions), as well as the average time it has taken for a solution to be marked on a topic or question (relative to the time the topic or question was initially posted). These statistic blocks support time period filter, time period comparisons, and node filtering to narrow down the statistical data for your specific needs.
User profile enhancements
User profiles now show the number of solutions the user has posted, and also allows you to view all of those solutions, in a manner very similar to reputation.

Prolific problem solvers will now be called out boldly

Answers can be quickly found on user profiles
These improvements should help reward the most helpful users on your community by giving them more prestige and helping other users find their answers quicker.
Collectively, we hope that these changes make the question and answer and topic solution features in the Forums application more useful for your community members, and the administrators behind the community.

Almost ten years ago we launched the Marketplace; a place to connect Invision Community owners with talented developers creating new functionality.
Over the decade, the Marketplace has grown to hold thousands of applications, large and small. For many Invision Community owners, the Marketplace has become an essential resource.
Our aim was always to have the Marketplace available inside your Admin Control Panel to make it even easier to purchase and install extra functionality.

I'm pleased to say that as of Invision Community 4.5, this is now a reality. You can browse the Marketplace and install new add-ons without leaving the Admin Control Panel.

Obtaining Resources
Paid resources can be purchased directly from the Marketplace and are available to install immediately after the payment is complete. You no longer need to download and install the files yourself.
You may also notice some additional information with the resource listing, we'll be introducing a new 'tab' to marketplace resources to allow the authors to provide more useful information such as answers to frequently asked questions, or configuration instructions etc.

The video below takes you through the purchase and installation of a Marketplace application.
marketplace-install.mp4
Installing an Application
Updates
Some of the eagle-eyed among you may have noticed in the first screenshot that there are more 'bubbles' showing in the menu on the left. These are supported for Applications, Plugins, Themes and Languages.
In Invision Community 4.5 every resource available via the AdminCP is automatically versioned, you will see update notifications for everything you have installed (previously, you would only see update notices if the resource author supports them).
Installing an update is as simple as clicking on the update notice, then clicking 'update' on the Marketplace listing.

Installing Updates
Downloads Changes
Our Marketplace is built on our Downloads application, during development of this feature we needed to add new functionality. We have included as many of these improvements as possible in our software for the benefit of our customers, some of these are:
Custom Fields can now be set to only show to members that have purchased a file. Files can now be set to accept a single file upload instead of multiple. New file versions can now be moderated without hiding the current version from view. Downloads REST API Performance Improvements New /download endpoint that counts the download Added more data to the /downloads/file/{id} response Ability to sort file results by last updated date We hope you're as excited about this feature as we are.

If you've been around Invision Community for a while, you'll know our frontend default theme hasn't significantly evolved since the early days of 4.0. Indeed, the last significant refresh came with 4.2.
With the upcoming release of 4.5, we wanted to revisit the default theme and give it a facelift for 2020, as well as make incremental improvements to the underlying codebase as a stepping stone to a bigger re-engineering in a future version.
In this entry, I want to talk a little about some of the design decisions that went into building the new theme.
Goals
Redesigning for the sake of it is never a good idea, so we first laid out what we wanted to achieve:
A brighter UI with more saturation & contrast and simpler overall color scheme Improved typography Better, more consistent, spacing around and between elements, especially on mobile Better logical grouping of sections of each page Reducing underutilized links/buttons on the page and finding alternative ways of making them available Improving how post states are displayed Modernizing and enhancing the underlying code that powers the default theme Let's talk a little about each of these.
 
Brighter UI
The most obvious change will be that our default colors are brighter and more saturated than before. Before making any changes, we first created a color scale for both neutrals and the brand color (blue, of course). This gave us a flexible but consistent palette of colors to choose from, with appropriate contrast built in. Neutrals have a touch of blue too to avoid seeming washed out.
We've simplified the style, in particular reducing reliance on background colors to differentiate sections within cards (a card essentially being an ipsBox, for those who are familiar with our framework). Instead, we use spacing, borders and appropriate typography to achieve visual separation.

Brighter default colors
 

Simplifying the UI by removing block backgrounds
 
Improving typography
We've felt our typography has been somewhat muddled for some time - with a mixture of sizes, weights and colors used depending on the particular context.
The first step to improving it was to create a typography scale that we could refer to and implement, to ensure we remained consistent throughout the product.

Our typography scale
(The keen-eyed amongst you may also notice we've switched our default font to Inter. Inter is a fantastic open source font that is ideal for text on the web, and was recently added to the Google Web Fonts project making it super simple for us to incorporate it into our default theme.)
We've been much more deliberate about applying type styles, especially for titles, ensuring that they are always visually distinct from surrounding text. We've done this through both color and weight. As a result, pages should instinctively feel more organized and logical than before.

An example of improved typography, from the Downloads app
 
Improved spacing (especially on mobile)
We identified that spacing (padding and margins) needed some improvement. A lot of spacing values were arbitrary and inconsistent, leading to poor visual harmony across any given page.
Most troubling of all, on mobile sizes we simply halved desktop padding values. While this was a reasonable approach in the days of phones with small screens, it has felt decidedly dated for some time. Phone screens are now typically larger and able to accommodate roomier UIs without appearing comical.
In 4.5, we have done away with that approach, and the impact was immediate. Mobile sizes now get a much more pleasant interface, with elements having room to breathe. In addition, we've also made most cards full-width to provide additional breathing space for content.

Posts can finally breathe on mobile
 
There are numerous other tweaks across the product too: default spacing has been increased a little, data tables (e.g. topic listing) get extra vertical spacing, and spacing between elements has become more consistent.
 
Improved grouping of related elements
Prior to 4.5, most content areas existed inside cards. However, one notable exception to this was page headers and as a result, they could feel particularly disorganized, especially for users who had many controls in this part of the page (such as staff).
To solve this problem, we've developed a new, standardized design for content item page headers, giving them their own cards and consistent button placement.

Topic view header
 
Some areas don't necessarily fit into the same design pattern above. In those areas, we've tweaked styling to suit the context, while still adhering to our overall aesthetic.

Calendar header

Messenger conversation header
 
Reducing underutilized links/buttons
Finally, another area we identified as needing improvement is the abundance of tools, made up of links and buttons, across pages. Many of these are only used occasionally and so would be better moved out of the main view to simplify the page.
Two particular areas we focused on were share links and postbits (both forum posts and comments in other apps).
Research shows social share links are used by a vanishingly small percentage of users, so even though they were at the bottom of the page, it was unnecessary to make them so prominent (given their eye-catching colors). To solve this, we've added a share link to the page header, with the social network links themselves in a popup menu. The result is ideal: sharing functionality is unobtrusive but obvious.

Share links in content items
Comment areas have also suffered from 'button creep' over the years. A typical comment will contain a report link, a share link, a quote link and multiquote button, reactions, plus IP address, checkbox, edit and options links for certain users. That is a lot of visual noise around the important part: the content.
We've therefore simplified comment boxes as much as is reasonable. Reporting and sharing comments/posts is now available in the post options menu, as are any tools for the author/staff. Quoting and reacting are two primary interactions for users, so they of course retain their position in the control bar.

Simpler postbits, even for staff
 
Improving post states
Posts/comments in Invision Community can have many states - sometimes more than one. Posts can be hidden/unapproved, popular, recommended, solved (new in 4.5!) or highlighted because of the author's group. It's always been a challenge to indicate these statuses well.
In previous versions, we added a border but the most prominent indicator was a flag in the top-right corner of the post. This had three problems:
Due to the lack of space (thanks to report/share links), showing more than one flag was difficult. Showing any flags on mobile was messy because of the space constraints. The meaning of the flags was not obvious, especially to new users. Group-highlighted posts had no flag, just a border, which made them even more difficult to understand. With the top-right corner of posts now tidied up and free from fluff, we were able to much more effectively use this space to indicate post statuses.
In 4.5, posts and comments will show badges when they have a particular status, as well as a more attractive semi-transparent border. For group-highlighted posts, we show the group name instead (the colors of this highlight are still controllable via theme settings).

A post with two states: group highlighted and popular
This works much better on mobile too, where the status badges get the prominence they deserve:

Mobile post statuses
 
Modernizing the underlying code
I wrote about the technical improvements behind the theme in a previous entry. If you're a theme designer or edit the theme for your own community, go and check it out now!
 
Wrapping up
As well as these large-scale concepts, you'll notice many other smaller enhancements as you start using the new theme.
I've shown some snippets of pages in the screenshots above, but I've included some full-page views below so you can see the overall aesthetic and how these pieces fit together.
Modernizing and refreshing our default theme has been needed for some time, but we view this as just a stepping stone to future work that will be reserved for a major version bump, and we're excited to figure out where we go next.
 
Screenshots
  
Desktop forum views (click to expand)
 
    
Mobile forum views (click to expand)
 
 
Activity streams & messenger (click to expand)
 

We are currently living through one of the most turbulent times in history.
A once-in-a-century pandemic has a grip on all of us.
Whatever the outcome, come the end of the year, few of us are going to be the same again. We will have to sacrifice our personal freedoms, and some of us much more.
Like you, I'm worried about my family, my friends and neighbours. I'm watching the news, scrolling through social media and consuming articles from scientists, scholars and doctors.
The news coming out of Italy is truly heartbreaking. Doctors and nurses have to make life and death decisions daily as they wage war with the virus. Those of us in the UK and the USA are nervously watching the graphs climb in lockstep of Italy from just a few weeks ago.
It would be easy to succumb to fear and withdraw completely.
But as community leaders, we cannot.
Let us take some inspiration from the brave people of Italy who have suffered much with an overstretched health care system and enforced quarantine yet still sing from their apartments in a display of resolve.
In a time where we have to remain apart, we must come together.
We have to keep showing up and leading.
We must focus on what we still have and not what is being taken away.
Now more than ever, we are needed to keep the world connected. To bring comfort; to support and to love each other.
This year is going to test every one of us.
But whatever comes our way, I know that we are stronger together.
"Their faithful and zealous comradeship would almost between night and morning clear the path of progress and banish from all our lives the fear which already darkens the sunlight to hundreds of millions of men."
Winston Churchill

We have come a long way since the late 90s when someone had the genius idea of using a small yellow smiling face image instead of the more common colon-bracket representation of a smiling face.
In Invision Community, there are various places that photography can be used to create visual interest. From uploads in topics, to cover photos for blogs and members.
The humble upload field has served these areas well, but sourcing images to use can be a pain; especially when you have to walk the minefield that is copyright and attribution.
Fortunately, there are a few "CC0" online stock photo libraries that offer quality photography that requires no attribution and are not hampered by copyrights.
One such library is the ever-popular Pixabay, which was established in 2012 and features a very powerful API. Pixabay has over a million images ready to use from llamas to sausages and everything in-between.
Invision Community 4.5 now includes support for Pixabay which brings those images to your fingertips (or mouse pointer if you're on a desktop.)

This video shows the feature in use.
As you can see, not only can you upload into posts from the stock photo library, but you can also use it to add a cover image to your profile and blog entries.
Finding quality photography has never been so easy!
For those that love technical details, the stock photo picker is a programmatic option on the upload form field type making it very easy to add to your own code and apps.
How will you use this new feature? Let me know!

Are you curious 🤔about ways to boost your engagement that don't require a lot of effort?  Want some shortcuts to set your engagement on fire 🔥?   
Check out these 4x4 tips of four growth hacks that you can implement in less than four minutes ⏳ to boost engagement.
1. Add a content block at the bottom of topics.  Sounds upside down 🙃, right?  Most admins add content blocks at the tops of pages to attract users.  But what do users do when they're finished reading or replying to a topic?  Nothing. They're finished ... unless you add a block such as similar content, popular posts, recent topics, or another content block at the bottom of topics that help them discover new content.
2.  Tag in your superusers 🌟 to stimulate a conversation.  Your community's superusers are probably just as active as you are, and thoroughly involved in the community.  They're comfortable in the community and would love to provide input.  Wouldn't you agree with me @AlexJ @GTServices @Sonya* @Maxxius @media  @Nebthtet@Ramsesx @tonyv??  
3.  Run a poll ☑️.  It makes the topic more interactive, and people love voting.  
4. Write a contrarian topic or blog "Why XYZ isn't for you?"  That's a surefire way to grab 😲 attention and begs the user to challenge back.  And if you can't write a contrarian topic, then maybe ... being a community manager isn't right for you.  Or is it?? 😜
Hope you enjoy these tips, and and share your growth hacks in the comments below! 

It might seem a little odd starting a blog on increasing Invision Community's speed with the word "lazy",  but I'll explain why this is a good word for performance shortly.
Earlier this year, Google announced that page speed is a ranking factor.
Simply put, if your site is slow, it will be ranked lower in Google's search results.
It is always a challenge making a large application like Invision Community as efficient as possible per page load. A single Invision Community page can pull in widgets from multiple applications as well as a lot of user-generated content with attachments, movies and images used heavily. 
This is where being lazy helps.
Lazy loading is a method by which attachments, embeds and images are not loaded by default. They are only loaded when the viewer scrolls down enough to make them visible.
This allows the page to load a good deal faster now it doesn't have to load megabytes of images before the page is shown as completely rendered.
I was going to take a fancy video showing it in action, but it's hard to capture as the system loads the media just before you get to it, so it looks fairly seamless, even with sluggish connections.

Not the most dynamic image, but this shows the placeholder retains the size of the image
In addition to image attachments, we have also added this lazy loading to maps and Twitter emoji images.
Improving non-image attachments
Once we had implemented the lazy loading framework, an area we wanted to improve was non-image attachments.
We have listened to a lot of the feedback we had on this area, and have now made it very clear when you add an attachment into a post. We've even returned the download count now it's being loaded on demand.

Using attachments when posting
All the letters
When we first implemented the letter avatars in 4.3, we discussed whether to use CSS styling or use an image.
We decided to go with an image as it was more stable over lots of different devices, including email.
We've revisited this in 4.4, and switched the letter avatars to SVG, which are much faster to render now that the browser doesn't have to load the image files.
Other performance improvements
We've taken a pass at most areas with an eye for performance, here is a list of the most significant items we've improved.
Several converter background tasks have been improved, so they work on less data Duplicate query for fetching clubs was removed in streams Notifications / follower management has been improved Member searches have been sped up (API, ACP live search, member list in ACP, mentions, etc.). Stream performance has been improved UTF8 conversions have been sped up Elasticsearch has been sped up by using pre-compiled queries and parameterisation, as well as the removal of view filtering (and tracking) HTTP/2 support with prefetch/preload has been added Several PHP-level performance improvements have been made Implemented rel=noopener when links open a new window (which improves browser memory management) Several other performance improvements for conversions were implemented that drastically reduce conversion time IP address lookups now fetch IP address details from us en-masse instead of one request per address Cache/data store management has been streamlined and centralised for efficiency Many background tasks and the profile sync functionality have all been improved for performance Brotli compression is now supported automatically if the server supports it Redis encryption can now be disabled if desired, which improves performance Phew, as you can see, we've spent a while tinkering under the hood too.
We'd love to hear your thoughts. Let us know below!
This blog is part of our series introducing new features for Invision Community 4.4.

Unless you've been living under a rock, or forgot to opt-in to the memo, GDPR is just around the corner.
Last week we wrote a blog answering your questions on becoming GDPR compliant with Invision Community.
We took away a few good points from that discussion and have the following updates coming up for Invision Community 4.3.3 due early next week.
Downloading Personal Data
Invision Community already has a method of downloading member data via the member export feature that produces a CSV.
However, we wanted Invision Community to be more helpful, so we've added a feature that downloads personal data (such as name, email address, known IP addresses, known devices, opt in details and customer data from Nexus if you're using that) in a handy XML format which is very portable and machine readable.
 

You can access this feature via the ACP member view
The download itself is in a standard XML format.

A sample export
Pruning IP Addresses
While there is much debate about whether IP addresses are personal information or not, a good number of our customers requested a way to remove IP addresses from older content.
There are legitimate reasons to store IP addresses for purchase transactions (so fraud can be detected), for security logs (to prevent hackers gaining access) and to prevent spammers registering. However, under the bullet point of not storing information for longer than is required, we have added this feature to remove IP addresses from posted content (reviews, comments, posts, personal messages, etc) after a threshold.

The default is 'Never', so don't worry. Post upgrade you won't see IP addresses removed unless you enter a value.

This new setting is under Posting
Deleting Members
Invision Community has always had a way to delete a member and retain their content under a "Guest" name.
We've cleaned this up in 4.3.3. When you delete a member, but want to retain their content, you are offered an option to anonymise this. Choosing this option attributes all posted content to 'Guest' and removes any stored IP addresses.

Deleting a member
Privacy Policy
We've added a neat little feature to automatically list third parties you use on your privacy policy. If you enable Google Analytics, or Facebook Pixel, etc, these are added for you.

The new setting

 
Finding Settings Easily
To make life a little easier, we've added "GDPR" as a live search keyword for the ACP. Simply tap that into the large search bar and Invision Community will list the relevant settings you may want to change.

 
These changes show our ongoing commitment to helping you with your GDPR compliance. We'll be watching how GDPR in practise unfolds next month and will continue to adapt where required.

Invision Community 4.3.3 is due out early next week.

As we come close to wrapping up development of Invision Community 4.3, we wanted to let you know of a few smaller improvements we've made to increase engagement to your community.
Email
Despite fancy new things like social media and push notifications, trusty old email has been proven to be highly effective at getting repeat visitors to your website.
It's one of the reasons Invision Community has built in email support for notifications that can be sent instantly, or via daily or weekly digests.
Email should form a part of every community marketing strategy but curating content and building newsletters can often be a labor intensive task.
With Invision Community 4.3 we have added some additional automated email tools to help your users discover more of your carefully crafted content.
Highlight the best content from throughout your community
In 4.2 we introduced the concept of curated content with promotions and “Our Picks”. With 4.3 we’ve taken this a step further and these promoted items will now appear directly in your content related emails. 
This allows for your audience to be enticed back to your community with items that they may not have read but holds interest.

Capture return visits with interesting content
Social media links in email footers
If you look closely in the image above you will also see that you can now optionally include links to all of your social media sites within the footer of all of your outgoing emails.
Both of these new features are enabled by default but can be disabled in the email settings section of your admin control panel.
Email may be as old as the web itself, but it is a very powerful medium to get your audience coming back for more.
Respond to Reviews
We added the ability to leave a review to Pages articles, download files, calendar events and in other areas early on in Invision Community 4. The concept was to allow your members to engage in new ways with your content. Reviews on Commerce store items and purchasable downloadable goods is a great way to inspire others to purchase.
New to Invision Community 4.3 is the ability for the content creator (be that a download file, store owner, etc) to respond to a review. This is a great way to address reviews that may be considered unfair or extreme.

Matt is talking to himself again
One more thing...
Not content with resurrecting the Subscriptions manager from 2009, we've brought back a small detail from previous versions of Invision Community. The famous "this person is typing a reply" indicator in the online list.

 
We can't wait to release this latest update. With new ways to monetise your community, new ways to engage your audience and better promotion tools, we're excited to see how it's going to benefit your community.
 

This month, we turn sweet sixteen!

We made our own card this year.
I know, it's hard to believe with our youthful looks and energetic personalities, but it's true. Charles and I have known each other longer than I've known my own children and we still make each other laugh on a daily basis.
Over the past 16 years we've seen a lot of trends come and go.
When we started, AOL dial-up was the preferred method of choice (and probably the only method of choice). Compuserve were flying high and I think I'll stop this walk down memory lane before I turn into my own grandfather and start talking about how things were better in my day.
A lot has changed. We've seen the rise of social media and how it disrupted habits. We've seen MP3 players become iPods, and iPods become iPhones and iPhones become iPads (other digital devices are also available).
It's crazy to think that our company pre-dates Facebook, Twitter and Youtube.

Click on this image to see it unless you have excellent eyesight
We're still here because we are always innovating and adapting. The software we're working on right now is vastly different from the one we started out with. And that is how it should be. We listen to our customers and we implement the great ideas.
Of course, we'd not have lasted a year without our customers. We're genuinely thrilled to still be doing a job we love and serving customers who have trusted their community with us.
Thank you all for choosing us and we're looking forward to the next 16 years.

We have a very important announcement to make!
There are times where you need to get the attention of your visitors. You might be closed on certain days of the year, performing server maintenance (if you are consider our Cloud Plans, they're excellent) or running a competition.
Invision Community has always had an announcements feature baked in, but we felt it could be improved.
Okay, maybe this feature isn't as flashy as some of the others we're introducing in 4.3, but these useful features should make managing your community easier.
The new look announcement feature replaces the old widgets enabling you to display customisable announcements in any of the following locations;
Top of the page Above the page content In the sidebar
The three new announcement locations
Each location has some slightly different features; the page top banner is dismissible by the member if they no longer want to see it, whereas the banner above the content and the sidebar announcements cannot be dismissed.
Most of the original customisable features are still available, including the ability to select which applications and pages show certain announcements and which member groups can see them. Combining this with the three new locations gives you much more flexibility for different types of announcements and we've also included the option to customise the color of the announcement.

New customisable options
 
The announcements have also been improved to contain more information. Rather than showing an unformatted snippet along side the title, announcements can now be tapped to open a modal showing any further details.

Modal showing announcement content
We hope you'll enjoy these useful improvements in Invision Community 4.3. Stay tuned for further announcements (pun intended)!

What an exciting month we've had!
The big news is that it's all systems go on Invision Community 4.3, our big update to our apps.
We've already talked about Automatic Community Moderation, Emoji, Sign in from other sites using OAuth, blog updates, Scaleable search and interface improvements, Apple Pay (and more) support, Paid club memberships, and other club improvements and massive gallery updates.
Our team take a short breather to discuss their hidden talents, including the ability to solve a Rubik's cube in under two minutes.
In our community management series, we look at how you can brand your Invision Community in just a few minutes without knowing how to code.

This month's featured articles are:
 
 
 
You can see our full newsletter here.

Viewing and editing a member is probably one of the most frequently used features of the AdminCP. With the design unchanged for many years, and the tabbed interface starting to grow unwieldy, it was due for some love. We have not only dramatically improved the design but added many new features.

New AdminCP Member Page
Let's look at some of the improvements:
Easy Toggle between Member and Customer View
If you have Commerce installed, you can now toggle between "Member View" (which shows the screen above) and "Customer View" (which shows the current customer page in Commerce with the user's purchases, invoices, etc.). This makes it much easier to view all of a member's information in one place.
If you don't have Commerce installed, the top tab bar will not show.
Basic Information
The pane in the top-left shows the member's basic information like name, email address and photos. You can now reposition a member's cover photo and crop the profile photo (functions previously not available in the AdminCP). To change the display name or email address, you just click and hold on the information and a textbox appears. The buttons below allow you to merge, delete, sign in as, and edit the preferences or password for the member.
  
Basic Member Information Pane
In addition, this pane lists any social networks the user is logged in with. It shows you the member's profile photo and profile name on that network (for example in this screenshot, it is showing my Facebook profile's photo and name) and for many networks you can click on this to be taken directly to their Facebook/Twitter/etc profile. You can also edit the syncing options for the method and unlink the accounts, features which weren't available previously.
If you have Commerce installed, there is also an indicator if the user has an active subscription.

A member with an active subscription
 
Alerts
If a member is validating, banned, flagged as a spammer, or locked, a large banner will display drawing your attention to this. For validating and banned, it will explain exactly what the status is (for example, if they haven't responded to the validation email yet versus they are awaiting admin approval, or if they have been banned manually versus are in a group without permission to access anything).

A member that has been locked



Other possible alerts
 
Locations & Devices
This pane shows you, on a map, all of the locations the user has been when using the community (based on their IP address) as well as the IP address they used to register and most recently.

IP Address Locations
While the devices tab shows the most recently used devices.

Recently Used Devices
 
Content Statistics
Right in the middle of the profile you can see some statistics about the member's activity. This includes:
A sparkline graph of their recent content. Their content count and reputation count (with tools to manually change or rebuild). A breakdown of the amount of content they have made across all applications. A visual indication of how much of their messenger and attachment storage they have used. If Gallery and Downloads are installed, the existing statistics overview provided by these apps are also available here.
Content Statistics
Warnings & Restrictions
This block shows recent warnings on the account, and also highlights if any restrictions (i.e. content moderation, restricted from posting, or application-level restrictions) are being applied, which previously was difficult to see at a glance.

Warnings & Restrictions Block for an account which has content moderation in effect
 
Account Activity
On the right is a pane which shows all of the latest account activity. While this was available in previous versions (called "Member History") we have made some significant improvements:
The number of things that get logged has been significantly expanded. We now log photo changes, group changes, when a new device is used to login, if an account is locked (by failed logins or failed two factor authentication attempts) or unlocked, password/email/display name changes, when a user links or unlinks a social network login method, initial registration and validation, merges, being flagged/unflagged as a spammer, receiving/acknowledging/revoking a warning, restrictions being applied, two factor authentication being enabled/disabled/changed, an OAuth token being issued if Invision Community is being used as an OAuth Server, enabling/disabling receiving bulk mails, and accepting the privacy policy / terms and conditions, as well as all of the Commerce-related information that is already logged. Much more information is now shown such as who made the change (i.e. an admin, the user themselves, or if it was changed by the REST API or syncing with a social network) and how the change was made (for example, for a password change - if the user used the "Forgot Password" tool or changed it in their Account Settings) and what the data was before and after. This includes being aware of if the change was made by an admin after using the "Sign in as User" tool. You can now filter what information you are seeing to quickly find what you are looking for.
Recent Account Activity
 
Extensibility
The new profile has been designed with extensibility in mind. Third party developers can easily add new blocks our even entire new tabs. Any apps/plugins which are currently adding a tab to the "Edit Member" form will retain backwards compatibility with their tab continuing to appear when clicking the "Edit Preferences" button in the basic account information pane.

Videos are everywhere. We shoot them on our smart phones, share them to social media, messengers and more.
Up until now, the only way to share a video to Invision Community was to use a service like YouTube or Vimeo. If you uploaded a video file it would be treated like an attachment, and if the user clicked the link it would download it to their computer.
In Invision Community 4.3 we've improved this. Now if you upload a video file (mp4/3gp/mov/ogg/ogv/mpg/mpeg/flv/webm/wmv/avi/m4v), it will embed similarly to an image.

Uploading a video
When viewing an uploaded video, if it is in a format that the user's browser and platform natively supports, it will show an embedded player. This will have all of the features supported by the operating system - for example, almost all browsers support fullscreen, and Safari supports Airplay and picture in picture.

An uploaded video
If the video is in a format not supported, it displays exactly as it does now - as a download link.

An uploaded video in a browser without playback support for that format

When I started creating communities close to two decades ago, getting new members was easy. All you had to do was put up a script, create some "Chat here" forums and email your friends. It didn't take long for word to spread and you had a healthy forum buzzing with conversation.
Now, it's different. The internet is a crowded space. No matter what your niche, you will be competing with other businesses for visitors.
You need a solid strategy to succeed, and I want to help you.
Before you open the doors to your new community, consider the following questions.

What is your vision?
Your community must have a strong reason to attract visitors.  Write down your community's purpose and bullet point how you will achieve it. When you configure and set up your community, keep asking yourself "does this fit my vision".
For example. Consider a fitness professional who is launching a community. The vision is to educate your audience on good nutrition and exercise. You then have subscription based packages for one-to-one coaching.
This is a very focused vision. You will create one or two forums for the public areas. You will leverage clubs for the paid memberships. You wouldn't create forums for non-fitness areas such as technology or movies.
You will strip the complexity back to encourage interaction as your target market may not be very technical.
What is your voice?
You will lead your community and set the tone. If you are handling investment portfolios then you will want the tone to be friendly, but professional.
If you are creating a forum for marathon runners, you'd want to use a lot of running "lingo" and be informal and fun.
Consider your target audience. Think about how they would like to be treated. How would they like your interactions to be?
Once you have found your voice, keep it consistent. Your members will follow your lead and keep your community positive.
How are you going to onboard new members?
If you want people to join in with your new community, you need to hold their hand and show them why they are important to you.
They will want to feel comfortable and valued in your community.
When you are starting out, take the time to welcome each new member and point them to any welcome guides you may have. You can create and pin a topic that explains how to get started. When a new member joins, link them to that topic.
You should also use profile completion to politely enforce the use of a user photo. A photo personalises a user's profile and reminds that you are speaking to a human!
Remind them to set up email notifications so they won't miss any exciting updates or new topics.
What is your promotion strategy?
No matter how great your content is, it needs promoting. There are several great ways to do this.
You can create a monthly email sent to all members. You can outline any important topics or articles. You can list upcoming events.
You can promote your articles to Facebook and Twitter. Make the headlines interesting to encourage clicks into your content.
By driving traffic back to your site, you will increase your membership.
How often are you going to contribute to your own community?
In the early days of your new community, you will have to be very active. You will want to welcome new members and keep conversations alive. You will be creating new conversations for others to contribute in. You must budget time for this and be consistent. Show up every day.
I recommend setting aside two blocks of 30 minutes each day. Use that time to reply to any new topics and to kick off a few of your own. Visit early in the morning, and again in the evening.
How are you going to reward active members?
Once you community gets going, some individuals will stand out as leaders. These leaders are well respected and encourage others to take part.
Create a special member group with better privileges such as increased storage space, or the ability to create post signatures. Give them a special badge and member title.
It will show that you respect and appreciate their contributions. Having a small number of community leaders will save you time. They will always have their fingers on the pulse and can feedback any issues before they develop into something serious.
Are you going to funnel discussion into your community?
Your community is one part of your site. If you have pages and articles up elsewhere, I recommend you encourage posting in the forums. At the end of each article, link to a related forum and ask for their thoughts.
People love sharing their thoughts and opinions.
Summary
Taking the time to create a strategy will pay dividends later. Getting into a professional and focused mindset will make you stand out from the crowd. Knowing the exact purpose of your community and how to execute it is key for success.
Thinking about the questions posed above is a great start. It should make you think about your target audience and how to serve them. It may even create more questions. I'd love to help you answer them.
Let me know what your plans are for your community.

 

The General Data Protection Regulation (GDPR) is a regulation (EU 2016/679) that is intended to strengthen and unify data protection for EU residents from 25th May 2018.
How can Invision Community help?
While Invision Community enables you to collect and store information, it's important to note that you as the site owner are the data controller. If your site can collect data from EU citizens, then we recommend that you research your responsibilities.
We have introduced several new tools in Invision Community 4.2.7 to help you with compliance, and we'll run through them and the relevant sections of the regulation in this blog.
Individual Rights (More information)
Right to be informed
Invision Community has an area for you to edit your own privacy policy. This is found in the Admin CP > Settings > Terms & Privacy Policy.

 
Guidance on what the policy should contain can be found here.
Right to erasure (More information)
Invision Community allows you to delete a member from the Admin CP. If the member has left posts or comments on your community, you can elect to delete the content, or keep it but remove the author's details thereby making the content anonymous.
Lawful bases for processing (More information)
Consent (More information)
Invision Community now features a setting to not automatically opt in to administrator emails such as those sent by the bulk email system often used for newsletters when registering a new account on your community.
This feature is found in the ACP > Members > Registration Settings

 
Part of the consent regulation is to record when consent was given. The consent to opt-in for administrator emails such as bulk emails sent via the Admin CP is recorded at registration, and each time they change the setting. This record can be found in the member history log when viewing a member in the Admin CP.

If you change the Terms & Conditions, or the Privacy Policy, you can request that members accept these changes when they next log in thus giving their consent for those changes.

Cookies (More information)
Invision Community stores a small amount of data in cookies. These are used to authorize you when you re-visit a community. Other cookies are used to provide a service at the user's request, such as changing a theme or using Commerce's cart.
We have added additional features for Invision Community 4.2.7 to permit acknolwedgement that cookies will be set, and a brief page outlining the types of cookies that are set.
Invision Community has a feature that shows a small message to new visitors to the community. This is found in the Admin CP > Terms & Privacy Policy page.

 
We have pre-configured a cookie acknowledgement message using the short-tags {cookies}.
This will display as follows:

 
This links to a new page showing brief information about the types of cookies that Invision Community stores.

 
Although at the time of writing this blog entry, the regulation states that there is no exact information that you need to show on the cookie page, you can edit it to add more detail if you wish.
Summary
We hope these new tools available with Invision Community 4.2.7 make it easier for you to seek compliance with GDPR if you choose to do so.
It's worth pointing out that we are awesome at making community software and know a huge amount about making communities successful, but we are not experts in EU regulation. We offer this blog entry as a way to assist you in seeking compliance but you must do your own research and are responsible for your own community.
Invision Community 4.2.7 is currently in beta testing. We're aiming to release it early next week.
We hope this is a good starting point for you!

As we make our final commits, merge in the last of our branches and wait for Charles to move more tasks to the development list, we pause to reflect on our year together as a company.
Pour some egg nog, grab some snacks and lets take a look at our journey this year.
Our year in numbers
In 2017 we made 72 Invision Community releases, 6584 code commits, read 157,203 customer replies and made an average of 177 staff replies to tickets per day.
Our year in dates
We were certainly busy this year. We launched Invision Community 4.2, started work on Invision Community 4.3, started two new blog series and a newsletter. Lets take a look at the key dates.
March 10th
We started talking about our upcoming release, Invision Community 4.2 which saw us drop "Invision Power Services" in favour of the sleeker and less awkward "Invision Community".
March 28 - 30th
During our series of blogs on 4.2, we launch a triple whammy of blog entries outlining reactions, clubs and social media promotions. Three new tent-pole features that drove 4.2 to be our most successful release.
July 19th
We release Invision Community 4.2 to deafening applause (most of it was our own, but it still counts). We give the development team a 15 minute break and then drop the 4.3 task list internally.
September 15th
We start a new blog series "Team Talk". The idea is to show that we're not a bunch of code writing robots, but we're real people with personalities, hopes and dreams. So far, it's proved that we're mostly a bunch of code writing robots without personalities. The irony.
October 18th
Not content to just talk about silly things in Team Talk, we launched our new long form blog series "Community Management". Here we give our many years of community building insight to help you become successful in running your communities. We've tackled a number of subjects from SEO to security so far with many more planned for 2018.
October 30th
Our development team have been busy working on Invision Community 4.3 and we announce it to the world. And being the huge tease we are, we've said nothing since. Rest assured, we've got a lot done and its shaping up to be another great release. We'll be talking about it in more detail next year.
It's all about you
Of course, we couldn't finish without saying a massive THANK YOU to all our customers. We are so lucky to do something we love for a living and that is only possible because you choose to use us to build your community.
We are committed to keep moving forward to ensure that we serve you in the best way possible. We'll keep innovating to give you the tools you need to succeed and we'll keep posting blogs packed full of tips and advice.
Here's to 2018 and all the adventures it brings.

 
 

The Christmas lights are twinkling, the mince pies baked and the egg nog has been poured. With Christmas just around the corner, we turn our thoughts to what 2018 may bring.
Marc Stridgen (Tech support and kettlebell enthusiast)
I'm just looking forward to 2018 being less of a mixed year, as 2017 has been a bit of a bad one on the side of family, yet good with regards work and personal achievements. So here goes for my 2018:
Looking forward to 4.3 and beyond. 4.2 I feel has been a great release for people, and will be nice to expand on the 4.x platform over the next year. Getting my wife and daughter to a happier place in life. Various things this year have meant they really haven't been. I have 3 events so far this year that I'm attending. 1 x 5k obstacle course, 1 x 10k obstacle course, and a 60 mile ride from Manchester to Blackpool. I always look forward to these, as its always a good sense of achievement when they are done, and a good excuse to get that little more in shape. Dev, dev, dev!! Whilst I am currently tier 1 support here at IPS, I'm actually a developer by trade. Currently I write .NET windows applications/services, and vast experience with TSQL. My aim this year is to update my own skillsets to web based development, and mysql. Something I have already started to do, but I'm going to be pushing myself more on over the coming year. It's fun to learn new things! (Editor: Marc is a highly skilled SQL specialist. Even Wade has been known to ask Marc for advice)
Ryan Ashbrook (Developer, T3 specialist and guitar collector)
My life is actually pretty boring (Editor: nope, it's not) - I don't have a whole lot planned going into 2018, though I am looking forward to my 30th birthday in March. People think I'm weird for that.
I plan on getting back into music, though, as I've actually stopped playing throughout all of 2017 (aside from a few rare instances here and there), so it'll be nice to pick that up again as a healthy hobby.
I also wouldn't mind traveling more, and make a return trip to New Hampshire with my friends, which I haven't done in four-ish years now.
For IPS, I'm looking forward to seeing how 4.3 evolves and matures, as well as the new Community in the Cloud infrastructure.

 
Mark Wade (Senior Developer and praise withholder) 
Obviously 4.3 and onwards ? I have some cool stuff (at least by my standards) planned, including weekends in Edinburgh and Berlin at the beginning of the year, and Country To Country Festival at the O2 in March ? and, best of all... Shania Twain at the O2 in October ? Prides! ?️‍? This year I only did Manchester... a terrible effort. I need to get at least 2 in in 2018 New TV seasons, especially Black Mirror and GBBO.
 
(Editor: That's Great British Bake Off, the most British television show on the planet. People make cakes and then discuss cakes while drinking tea)
Brandon Farber (Developer)
For 2018 I'm most looking forward to:
Watching my beautiful baby daughter grow. Even with 6 kids, the baby phase is always such a special and enjoyable time. Wrapping up some various challenges in real life that are finally coming to an end. Watching my eldest son start college in the fall (UNC most likely) Taking one big family vacation. We're hoping Disney World but we'll wait and see what's in store as the year gets going.
Probably the cutest pictures you'll see today.
Stuart Silvester (Developer and property mogul) 
I'm looking forward to 2018 being a better all around year for my close family, 2017 wasn't the best. I'm definitely looking forward to taking some more trips abroad, most like back to Italy and Madeira (Where my Wife and I spent Christmas 2016). I'm also looking forward to hopefully finding some spare time to work on other things such as renovating my home and putting my classic car back on the road. Learning new things is always useful, I've been wanting to start working on something such as an App or Node.JS (I've used it a little in the past, but not a lot), the issue however is the lack of spare time this year.
Mark Higgins (Tech Support and part-time Phil)
For 2018, I am hoping for an early warm Spring, then a mild Summer. Also hopeful that I can get my pop-up camper fixed so I can have a relaxing vacation in the Fall somewhere "up north" in one of our fantastic State Parks. That, and good health for me and my relatives.

(Editor's Tip: if you hear banjo music, get in your car and get out of there)
Jennifer Merriman (Designer and owner of the only pink avatar in chat)
What do I have to look forward to in 2018? Well this one was difficult because I prefer to live pretty spontaneously. However, I thought about the things in my life that I know will transpire this year.
My youngest child will turn 10 and my eldest 13... I'm terrified but excited to see them as they grow more independent. Loosening up the mom reigns by letting my kids start to do things a little more out of my control more regularly. A few million new movies like Aquaman, Jurassic World, Deadpool 2 and Incredibles 2. Otherwise just improved situations for myself and those around me. Both health and whatever else needs improved upon. Daniel Fatkic (Developer and owner of a store with sauna)
2018 is going to be a very busy year with my 3 jobs ( IPS, Dad and Handyman renovating a lot in the house) where I look forward in getting better in all 3 of them.  
Right now I'm working on my new home-office which will hopefully be finished soon, in spring I want to start the work on the outdoor area and create a patio and a rooftop terrace and the next winter project is the gym/spa area which won't leave much spare time or money for anything else.
So what I really really look forward to is 2019 where I can then finally relax and enjoy the stuff which was built in 2018.
(Editor: If you're wondering where your spare money went, look at your two LG 27" 5K monitors)
Rhett Buck (Hosting expert who needs a ladder to get into his car)
I'm looking forward to some time off and a trip to Texas with just the wife and I, top down, no phones, and a few days on the road to get there via Las Vegas, Arizona and a few other stops along the way. Spending a few days with friends relaxing watching MotoGP in Austin Texas, then a few days of relaxing on the open road on the way home. We had planned to go last year, but due to nasty weather, torrential rains, and flooding locally, we were displaced for a couple weeks which ruined our plans.

 
Andy Millne (Developer and international man of mystery)
Continued learning mostly. I’m looking forward to further improving my basic Italian language knowledge that I started taking a lot more seriously (It’s not just about waving your arms around). I would also like to fit in some more travel and to visit some old friends I haven’t seen in a while. There’s still so much of the world left to see though! Where to start? 
On an IPS related theme, I’m of course looking forward to 4.3 and seeing new features we’ve been working on released into the wild, and the stuff that hasn’t even been dreamt of yet.

Matt Mecham (Senior Developer, social media stuff and object of ridicule)
I'm really looking forward to 2018, personally and professionally.  I'm really excited about launching Invision Community 4.3 which is shaping up to build on the great foundation that 4.2 built and add some cool functionality. (Editor: yes, that's enough of the sales pitch, people want to read about the team).
As a dad of two, I enjoy watching my kids grow. My nine year old is becoming more independent and my two year old is getting more confident with speech. I love watching them grow up. We've also booked to take them to Disneyland in Paris in April which we're all looking forward to.

Disneyland Paris. Like the ones in America but colder and nearer to the UK.
We would love to hear what you're looking forward to in 2018. Let us know in the comments below!

Whether you run an existing community or are taking tentative first steps into setting up an online community forum around your brand, an important choice you need to make is between social networks like Facebook or having a community you own and control.
Let's take a look at the benefits of an owned community versus a Facebook group - as well as how you can still use Facebook (and other social media platforms) to your advantage.
 
You own your data
The biggest point to consider when using Facebook groups is that you do not own your own data. Facebook owns it and does not even allow you direct access to it. If you decide later to move to a different platform, need to run reports to extract meaningful insights, or otherwise work with your community data: you are out of luck.
In contrast, with an Invision Community, your data is your data. You can use it in any way that makes sense for your goals; be it analyzing trends, sending promotions to users, or generating reports and statistics. We never hold your data hostage and there's no fee to get it.
Beyond owning the data, you also control how it's used and presented. Facebook is notorious for changing algorithms for when (or even if) people see your posts. When you run your own community the experience for your and your users is in your control.
 
Branding opportunities
This is a big one. An owned community gives you the tools you need to make your community a seamless part of your user's interaction with your business. This naturally includes your brand styles (your logo, colors, site navigation and so on) but also your community web address (URL). With an owned community, your URL will be easy to find - customers normally opt for something like forum.yourname.com or community.yourname.com. 
Users will have more confidence that they're in the right place, and more closely associate your community and your message with your brand.
Emails sent out by your owned community can also carry your branding, consistently reinforcing that connection between your business and your community.
And, of course, when users share content from your community to Facebook and other social networks, they're sending users directly to your website where you have the opportunity to lead with your most important call to actions.
 
More control over user experience
All Facebook groups are, essentially, the same experience and yet your business needs almost certainly aren't the same as every other. One size doesn't necessarily fit all when it comes to community!
When you control your own community, you have the ability to control your user's experience. Need to show specific types of data in specific places? You can do that (and more) with Invision Community's easy to use Blocks feature. Need to create a custom community application to serve as a resource center for product support? You can do that too.
Another huge benefit of this control is that, unlike a Facebook Group, users won't be seeing ads and 'recommended content' from competing businesses and communities. With user attention being pulled in so many directions these days, the last thing your community needs is for users to leave because Facebook has suggested a competitor!
 
No barriers to monetization
Not all communities require a monetization strategy. In many cases, the community is part of a larger customer relationship strategy rather than a revenue-generating destination in its own right.
But for those communities that do plan to monetize, options with a Facebook group are at best difficult to act upon, and at worst practically non-existent.
In contrast, Invision Community gives you the opportunity to explore monetization strategies that work for you. These might include paid subscription plans (a particularly attractive option for fan club communities), traditional advertising through Google AdSense and other networks, or sponsorship deals with other businesses that might be relevant to your members. Invision Community has tools for each of these approaches built in, allowing you to start monetizing with minimum fuss.
 
Fine-grained permission controls
Facebook groups struggle to reflect the real-world roles that staff members play in your organization, limiting your choices to 'administrator' or 'moderator'. And the same is true of users, too - your options for recognizing different levels of user (such as VIPs, or brand ambassadors) are limited.
Invision Community is different. Since you are creating and configuring each member group, you can precisely control who can see what, and how they are recognized within the community. You can even sync these roles via Single Sign-On (SSO) making setup and assigning users to groups painless.
For staff groups, you can limit access to key community functions based on roles or responsibilities, ensuring access is granted on an as-needed basis only.
For users, you can get creative and find a group structure that works best for your specific needs. For example, support communities often find that recognizing the most knowledgeable and helpful members with a new member group (complete with elevated permissions) is a great way of engaging users.
And finally, with this control over access, it's very easy to create restricted areas of the community. Whether you want to create a private subforum that staff can use to coordinate tasks or a file repository that's only available to subscribers, Invision Community can achieve it.
 
You can still reap the Facebook benefits
Setting up your community within Facebook's walls might not be the best approach for you. That doesn't mean you should ignore Facebook, however. On the contrary, it's an influential platform and there's a very good chance your users are already using it.
Invision Community offers a number of tools that allow you to benefit from Facebook while avoiding the drawbacks we discussed. We'll go into more detail on utilizing social media in a future article, but to summarize:
Invision Community features social sign-in options, enabling users to register and log in using their existing social media accounts, substantially reducing onboarding friction. Content can promoted by staff back to your social network pages, automatically and on a schedule you decide. Invision Community supports automatic embedding of a wide number of social networks (and other services), allowing users to share their favorite Facebook and Twitter posts and spark a whole new conversation - but this time in your community.  
Summary
When you are creating an online community for your business or hobby it is important to think about your goals and future growth by choosing a platform that is there to work for your needs.
When you establish your community on Facebook, you're helping to grow someone else's business (including, potentially, your competitors!) and hoping that some of those spoils fall to you. With an owned community, the rewards of your hard work belong to you and your business alone.
Invision Community has been enabling users and businesses to communicate online since 2002, and we're proud of our reputation as a platform that puts control in your hands. Contact us if you'd like to discuss how we can help you too.
 

Our recent release of Invision Community 4.2 was the most well-received version ever! The feedback we received on new features like Clubs, Reactions, and Promotes was better than we could have hoped and we really enjoyed seeing all the creative uses as people implemented them on their own communities.
We have been hard at work on version 4.3 with a goal of improving on all the great new features. It is well under way and we are happy to able to start announcing what's new over the next few weeks.
Invision Community 4.3 will not only contain new features but also have a core focus on refinement from 4.2's new features. You will see many improvements to Clubs, new integration options, large application improvements, new promotional features, and more changes large and small.

 
You can expect to see news posts about new features and changes very soon with a release date in early 2018. Follow our news section or subscribe to our newsletter to receive updates.

This entry is about our IPS Community Suite 4.2 release.
Improving your SEO can be a complex undertaking with many different approaches but there are things that everyone knows are good practice and also more modern approaches to SEO that have changed since we first started developing IPS Community Suite. So it was time for a review and update.
Unfortunately no pretty screenshots on this one as this is all behind the scenes stuff but still quite useful to know . Also, some of this may sound a bit technical and dry but feel free to search some of these technologies if you are curious.
Move from HTML structured data to JSON-LD and enhance our existing markup with sensible additions. Calendar, blog, forum and pages (articles) data marked up for rich snippets. General review of our schema.org markup and enhance where appropriate. Use sitelinks search and other sensible markup such as the website and logo markup. Allow administrators to specify social profile links in the AdminCP which we then show links to in the footer and also make available in schema.org markup. Fix many duplicate page title issues. Review and ensure nofollow/noindex tags are used in appropriate areas. Add item tags as HTML meta tags Adding <link rel="next" value="next page url"> helps search engines know next/previous page.  
Nothing like a bulleted list of items to get you excited! But really these should be welcome improvements to all.
 

IPS Community Suite 4.1.16 is nearing the end of development so I wanted to go over some of the new features in this upcoming release. Some are big and some are small but we always enjoy making any sort of enhancements to the Suite.
We expect 4.1.16 to go to public beta next week. If you are interested in using a public beta please check out our beta forum (clients only) with more info. We welcome as much testing as possible and our betas are considered safe to use on a live site. We do offer support for betas so, if you are technically minded, consider giving them a try.
Commerce: New Ticket Listing
We have redesigned the ticket listing view in Commerce to be much more user friendly and better use screen space. You can also now group by department which is great for organization.

 
Much like Activity Streams on the front end you can create custom views for tickets based on how you work.

The new My History view allows staff to quickly see their latest replies and actions along with some basic stats.

There are many other smaller improvement in Commerce in 4.1.16 as well. We think you will enjoy all the updates.
Security Questions
To enhance the security of your member accounts we now have a new security questions feature where you can allow your members to put in their own, personal security questions. The member will then be prompted to answer those questions for account actions you define.

Account Change Emails
Members will now receive confirmation emails when they change their email address...

and their password...

Topics per Page
You can now define the number of topics per page in forum view.

Remove all Followers
Moderators can now remove all followers from any item that allows follows. This is useful if you are archiving an old item or otherwise do not want people getting notified of new activity on an item.

Automatic Following
Your members can already choose to automatically follow content they start or reply to but now you can define this as the default behavior for all members. Your members can of course override this to their own preference.

Embed Failure Message
To answer the constant question "why didn't my media embed?" we now show you why. Regular members will just see a message indicating the Suite tried to embed but was not able to. Admins will get more information on what failed.

Suspended Member Page
When you banned/suspended a member previously they simply saw a generic permission denied message. We now show a more friendly page saying they were suspended and why.

The member can click to get the full information from the Warning System as well.

Contact Us
The contact us page now has configuration options to control where messages are sent. You can do email and even Commerce support departments now.

Announcements
Global announcements can now be restricted by member group.

And some technical stuff...
In addition to the new feature additions we have also fixed dozens of issues reported by clients. There was a particular focus on Commerce, Pages, and IPS Connect. Some other items of note:
Performance improvements in: profile view, sitemap generator, posting replies, and Activity Streams We now try to more reliably detect the AWS S3 endpoint for those using S3 file storage Tasks view will now show the last time a task ran More efficient license key checking to keep the keys from being checked too often which can slow your site down If group promotion based on date is enable the system will now auto-promote even if a member does not login If you move your site to a new URL you no longer have to update a constant if using the image proxy You can now press ctrl/cmd+enter in any editor window to submit the reply (yay!) In Commerce ticket view there are keyboard shortcuts to perform common actions (such as press 'r' to open reply box or 'n' for note) There is now logic to prevent double-posting when the initial post encounters an error on submit If your datastore (cache system) is not working properly the AdminCP will now show you a warning telling you that it needs attention.    

We are currently beta testing our next release, 4.1.12, which contains hundreds of bug fixes, dozens of improvements, as well as a handful of new features. In this post, I want to cover some improvements we've made to two key areas: activity streams and search.
Activity Streams
The first improvement we made is to change how the expanded/condensed toggles are displayed to improve their clarity. From studying the feedback from administrators and users, we discovered that many people did not realize the view could be changed. To improve this, the toggles now explicitly say 'Condensed' and 'Expanded', making it much clearer how the view can be toggled to your own preference.

More clearly marked expand and condense options for Activity Streams
Next, a common point of feedback about Activity Streams is that clicking a result and then hitting the Back button in the browser means you are put back at the first batch of results, losing your place in the stream. In 4.1.12 we improved this so that clicking Back will load the last batch of results you were viewing, enabling you to continue browsing from whence you left off.
Finally, in the Content Types menu we added an Apply button. We discovered that users were not always sure how to save the selection of content types they had made (which automatically happened when that menu was closed). To alleviate this, the new Apply button will save the selection and close the menu, updating the stream results in real-time as expected. You can still simply click out of the menu to apply changes as well.

The new Apply button in the Content Types menu
Search
While overall improvements to search (specifically the algorithms to match and return the results) are a matter of ongoing research and refinement which we will improve in the 4.2 series and beyond, 4.1.12 sees one small improvement to the options available to users. While you have always been able to search within a particular forum, category etc. while browsing that area, you were not able to retroactively filter into particular areas after performing a more general search. IPS Community Suite 4.1.12 adds this ability to the interface, allowing you to get more specific results from a particular area of the community.
Version 4.1.12 is currently in beta testing and should be released in the next two weeks.