Durango

You’ve probably already noticed that something looks a little different in our community today.
As part of our ongoing community improvements, we’ve performed some housekeeping to streamline the forum structure, make more distinction between areas and open up a few areas to guests and friends.
The big visual change is that we now have four separate areas: support, community, marketplace and developers. It should hopefully be clear what each section does, but let's go through a few examples.
Support
This area is where you can leave feedback on existing features, help shape Invision Community’s future by suggesting new functionality and also where you can get quick support from fellow Invision Community owners and our team.
Starting today, you can post in the Help & Support forum to get help from our team. If you’re unsure what a feature does, or think you’ve spotted an issue that needs our help, then you’re welcome to start a topic. Of course, if you want private support, then you are welcome to create a ticket in the client area as normal.
Community
Even the most seasoned community manager needs a little help from time to time. This section is the place to ask about strategy, to blow off steam in the lounge or to ask for fellow owners to help with support requirements outside of official support, such as configuring servers, databases and so on.
Marketplace
Our Marketplace brings hundreds of new features, themes, language translations and plug-ins to your Invision Community. If you need support or have a request for something you’ve purchased from the Marketplace, drop into the forums here.
Developers
Invision Community is blessed with a strong developer community extending the rich functionality of Invision Community. If you’re looking to develop an idea for Invision Community, these forums will let you connect with our development team to answer questions as well as get help from other marketplace authors.
Other Changes
There are a few other changes of note that I’d like to go through. Firstly, ‘Visitors’ (that is a registered member without an active license) are now ‘Friends’. Who doesn’t need new friends? Guests and Friends can now view the official support forums, but cannot post a new support request or reply to existing ones.

We’ve merged ‘General Chat’ in with the Client Lounge to form ‘The Community Managers’ Lounge’. This is still a perk for active customers and the topics are not viewable unless you have an active license.
Finally, we’ve gone through and spruced up some of the forum rules, descriptions and custom error messages.
I hope these changes make it easier to find what you need and get a little help when you need it.
 

If you've already got a Wordpress website, and have recently added an Invision Community, you might want to show recent posts or topics right on your Wordpress site.
You might think this involves complex programming and custom themes, but thanks to some Pages magic, it's a very simple task that you can do in under 5 minutes.
This very short video walks you through the process.
If you'd prefer a written step by step, then head over to our help guides.
As you can see, the whole process is very quick and very easy. Adding the latest topics on your site is a great way to drive discussion into your Invision Community.
Let us know if you have any questions!

We are happy to announce the new Invision Community 4.3 is available!
Some highlights in Invision Community 4.3 include...
Improved Search
We now support Elasticsearch for scalable and accurate searching that MySQL alone cannot provided. There are also enhancements to the overall search interfaces based on your feedback.

 
Emoji
Express yourself with native emoji support in all editors. You can also keep your custom emoticons as you have now.

 
Member Management
The AdminCP interface to manage your members is all new allowing you easier control and management of your membership.

 
Automatic Community Moderation
You as the administrator set up rules to define how many unique member reports a piece of content needs to receive before it's automatically hidden from view and moderators notified.

 
Clubs
The new Clubs feature has been a huge hit with Invision Community users and we are expanding it to include invite-only options, notifications, exposure on the main community pages, paid memberships, and more.
Custom Email Footers
Your community generates a lot of email and you can now include dynamic content in the footer to help drive engagement and content discovery. 
New Gallery Interface
We have reworked our Gallery system with a simplified upload process and more streamlined image viewing.
 
The full list follows. Enjoy!
Content Discovery
We now support Elasticsearch which is a search utility that allows for much faster and more reliable searching. The REST API now supports search functions. Both MySQL and Elasticsearch have new settings for the admin to use to set search-defaults and default content weighting to better customize search logic to your community. Visitors can now search for Content Pages and Commerce Products. When entering a search term, members now see a more clear interface so they know what areas they are searching in and the method of search. Member Engagement
Commerce can now send a customizable account welcome email after checkout. You can whitelist emails in the spam service to stop false-positives. REST API has many enhancements to mange members. Ability to join any OAuth service for login management. Invision Community can now be an OAuth endpoint. Wordpress OAuth login method built in. Support for Google's Invisible ReCaptcha. Groups can be excluded from Leaderboard (such as admins or bot groups). All emails generated by Invision Community can now contain admin-defined extra promotional text in the footer such as Our Picks, and Social Links. Admins can now define the order of Complete Your Profile to better control user experience. Clubs
Option to make a Club visible but invite-only Admins can set an option so any Club a member is part of will also show in the parent application. So if you are in a Club that has a Gallery tab then those image will show both in the Club and in the main Gallery section of the community. Club members can now follow an entire Club rather than just each content section. There is a new option on the Club directory page for a list view which is useful for communities with many Clubs. If you have Commerce you can now enable paid memberships to Clubs. Admins can set limits on number of Clubs per group. If a group has delete permission in their Club, they can now delete empty containers as well. Members can ignore invitations. Moderation and Administration
Unrestricted moderator or administrator permission sets in the AdminCP are visually flagged. This prevents administrator confusion when they cannot do something as they will be able to quickly see if their account has restrictions. You can choose to be notified with a new Club is created. Moderators can now reply to any content item with a hidden reply. Download screenshot/watermarks can now be rebuilt if you change settings. Support for Facebook Pixel to easily track visitors. Moderators can now delete Gallery albums. Automatic moderation tools with rules to define when content should auto-hide based on user reports. Totally new member management view in AdminCP. More areas are mass-selectable like comments and AdminCP functions for easier management. New Features
Commerce now has full Stripe support including fraud tools, Apple Pay, and other Stripe features. Commerce packages can now have various custom email events configured (expiring soon, purchased, expired). Full Emojii support in the editor. Complete overhaul of the Gallery upload and image views. Announcements system overhaul. Now global on all pages (not via widget) and new modes including dismissible announcements and top-header floating bar option. Many new reports on traffic and engagement in the AdminCP. Blog has new view modes to offer options for a traditional site blog or a community multi-member blog platform. The content-starter can now leave one reply to Reviews on their item. Commerce now makes it much easier to do basic account-subscriptions when there is no product attached. Useful Improvements
Forums has a new widget where you can filter by tags. If tags are not required, the tag input box now indicates this so the member knows they do not have to put in tags. Member cover photos can now be clicked to see the full image. Any item with a poll now has a symbol on the list view. Twitch.tv embed support. You can now update/overwrite media in the Pages Media Manager. Mapbox as an additional map provider to Google Maps. Technical Changes
Direct support for Sparkpost has been removed. Anyone currently using Sparkpost will automatically have their settings converted to the Sparkpost SMTP mode so your email will still work. Your cache engines (like Redis) will be checked on upgrade and in the support tool to ensure they are reachable. Third-party applications will now be visually labeled to distinguish them from Invision Community official applications. The queued tasks list in the AdminCP is now collapsed by default as queued tasks are not something people need to pay much attention to during normal operations. When upgrading from version 3 series you must convert your database to UTF8 and the system saves your original data in tables prefixed with orig. The AdminCP now alerts you these are still present and allows you to remove them to reclaim storage space. On new installs there are now reasonable defaults for upload limits to keep people from eating up storage space. Categories in all apps (forums, gallery albums, databases, etc.) no longer allow HTML in their titles. This has been a concern both in terms of security and usability so we were forced to restrict it. Large improvements to the Redis cache engine including use for sessions. The login with HTTPS option has been removed and those who were using it will be given instructions to convert their entire community to HTTPS. Images loaded through the proxy system now honor image limits for normal uploads. We now consider BBCode deprecated. We are not removing support but will not fix any future issues that may come up.
 
There's a lot to talk about here so we are going to lock this entry to comments so things do not get confusing. Feel free to comment on upcoming feature-specific entries or start a topic in our Feedback forum.
 

Unlike a regular website, where you write content for each page, target keywords and optimize text, a forum community's content is predominantly written by users. They don't know or care about your site's SEO and just want to interact with other users or find answers to their questions.
To keep your community moving forward, Invision Community implements many best-practice SEO techniques and approaches for you automatically, without you needing to lift a finger.
Even still, there are a few additional steps you can take to potentially help your site rank better.
 
How Invision Community helps you automatically
Invision Community does a lot of automatic SEO for you behind the scenes to help your site rank better or to help search engines understand your content. Some of those include:
Sitemap generation
A sitemap file helps search engines to locate pages within your site. This helps search engines find pages so they will be crawled quicker. Invision Community automatically generates a sitemap for you that points to all of your content URLs, and submits it to Google. JSON-LD
Another way a site can help search engines is by providing metadata about a page. For example, if the page contains a review, additional data can be supplied to the search engine with rating count, average, and so on. There are dozens of items that can be described in this way, and doing so can mean your results in search engines display this additional data. This makes results more useful to users, potentially leading them to click on your result versus another. It can also help search engines understand your content better. Canonical URLs
Search engines can penalize your site in situations where the same content can have multiple URLs. With software that generates pages dynamically, such as a community, this can happen frequently because there are URLs to get the last read post, the latest post, the first post and so on, all ultimately pointing to the same topic page. Invision Community takes care of this for you by setting a canonical URL for every page, telling the search engine which is the definitive URL it should use. Semantic markup
The HTML markup used to generate a page is possibly the most important factor impacting SEO. Each HTML tag has a specific meaning (e.g. H1 is an important title) and allows search engines to determine the structure of the page. It's therefore important that tags are used correctly and in the appropriate context - known as semantic markup. Invision Community has been built with semantic markup principles in mind right from the start. Responsive theme
Google has been transitioning to a mobile-first approach when crawling sites and it's likely this does or will factor into its PageRank system. Now more than ever it is important that your community offers a genuine mobile experience. Invision Community achieves this by supporting responsiveness - where the theme adapts depending on size of the screen being used - by default.  
What you can do to improve ranking
Let search engines see your content
One of the most important things you can do to help with SEO might seem obvious, but we've seen many people unwittingly neglect it: ensure that search engines can see your content!
It's tempting to lock down your community so that users have to log in before being able to see your content, and for some communities this might be necessary. However, a search engine can only see content accessible to guests, and so by locking your community down a search engine won't be able to see very much at all, and your pages won't show in search results.
Wherever possible, we suggest allowing guests to read your content, though you can require registration to reply.
Enable HTTPS
Even ignoring SEO this is a good idea, because it's more secure for your users and browsers are increasingly alerting users about sites that don't use HTTPS, showing them as insecure.
In terms of SEO, research has shown a correlation between between sites using HTTPS and their ranking position, and in 2014 Google indicated that HTTPS would be a “ranking signal” going forward. Given the other benefits of HTTPS, it would therefore be wise to enable it across your community.
Ensure your site loads fast
A fast-loading site is very important for rankings, and so you should do what you can to keep your community running quickly. This includes:
Enable guest caching
Invision Community includes a built-in caching system for pages viewed by guests, ensuring they don't have to be re-generated for every page view. This can greatly speed up your site for guest users and therefore search engines. This is automatically configured on our Cloud services. Don't go overboard with plugins
A few good plugins can set your community apart from others, but going overboard can significantly slow down your load times or clutter your interface. Be wary of image-heavy themes
As with plugins, a great theme is a good thing to have, but try to avoid one with extensive use of very large images. Choose a good host
Some website hosts are slower than others, so ensuring your host is up to scratch is important. Of course our Cloud services are a great solution here!  
Use 301 Redirects if migrating
If you're migrating from another community platform, your page URLs will change to reflect Invision Community's architecture. You can greatly improve SEO retention by using special redirects (known as 301 Redirects) to send users from your old URLs to the new. Search engines understand this method and will update their records.
We include redirects in our free migration packages to help you retain your SEO standings after migrating to Invision Community.
Write relevant content
If your site targets a particular niche, you may see benefit in writing longer-form content as articles on a site blog. This kind of content ranks well and allows you to ensure keywords are used (versus content posted by members, which can be anything). You can also encourage further discussion of the article in the wider community, amplifying its benefit.
For a site news page/blog, our Pages app can be used to build an articles section for this purpose.
Use social media profiles to your benefit
You should register social media profiles for your site on the popular platforms and make them a part of your presence. These sites rank very highly of course, and so if your social profiles can also rank highly for your name, they can be a good way of directing traffic to your site.
Use the ‘About' section of the profile to write an interesting blurb about what your site offers. Create eye-catching header images and profile photos to use on the profiles too. Cross-link each social profile to the others (and back to your site, of course). Finally, link to your social profiles from your site too. Invision Community allows you to easily do this and insert icons in your header or footer.
Beyond that, you can also use social media to your advantage by cross-linking some of your best content to it. We'll go into more detail on how best to leverage social media in a future article, but the new Promote functionality in Invision Community is a great way of achieving this.
 
Summing Up
As always, content is king when it comes to ranking, and that should be your most important focus. Fostering a vibrant community that creates and shares interesting content is key. You can then use SEO methods boosted by Invision Community features to expand your community's reach in search engines.
If you have any SEO tips that have helped your site, we'd love to hear them. Share them in the comments below!

We are working hard to get Invision Community 4.2 ready to go! If you have not been following this upcoming version, check out the details:
Over the last month we have released several beta versions and feedback from those that have chosen to jump in on the beta has been great. We really could not be happier. Feedback has included amazement over how stable the beta is to reactions from community members enjoying all the new features.
Everyone here at IPS is very excited to get the full release out so everyone can enjoy it. Not everyone is comfortable using beta releases .
Back in March when we first announced 4.2 was coming soon we said that it would be out in mid-2017 and we are still on track for that. Be sure to keep an eye on announcements for the full release expected in the next 3 - 4 weeks.
We really hope everyone is as excited as we are about 4.2's full release. Based on the feedback from those already using 4.2 beta on their live sites we really think this will be a huge hit with your community.