At this moment in time, google adsense can be added to the side bar and in various different other areas. However, for me, a major problem is not being able to add google adsense ads to posted article content (it can be kind of done manually but is a pain in the a**!). It can also be done by adding a single line of code from google and adding this code to the global template of your IPS website. This however places google ads everywhere on your site! So you then need to go on to your google adsense account and spend time adjusting your ads choosing where you wish to show ads on your site and which parts of your site you do not wish to show ads. This is definitely time consuming and could prove problematic given how complicated an IPS website is made up. However this latter part could be done I think.
BUT... Admins could have so much MORE control over the placement of google ads if custom 'Blocks' were able to be added within the content of articles. Admins could manually add block code within articles i.e. add {block="my_google_adsense_code"} in between article content (photos and text) or have the ability to automatically place 'Block's throughout an article because no one wants to manually add anything or edit a thousand articles to add 'blocks', too time consuming so the "Automatic" option would be the way to go. And so this would simply be an extra setting when creating and submitting a New Article. Within the settings, it would be a good idea to allow Admins the choice of selecting how many block ads to display throughout an article? This would obviously need to be created under google adsense guidelines. The ads should automatically spread out throughout an article and adapt to different length articles, so as not to annoy user readability.
If members of wesbites are allowed to add articles then the 'Google Adsense' Block feature should be automatically added so Admins can benefit from 'Guest Article submissions'.
Enabling this powerful feature would also allow Admins to fully offer and promote "Ad Free" viewing by offering members to pay a monthly subscription to view the website totally "Ad Free". You can do that just now with the standard created block ads within the side bar etc but if Admins wish to capitalise on making as much money as possible and are able to add 'Blocks' to Articles, then the whole website could be "Ad Free" viewing for payed members.
I'm actually surprised IPS designers don't think about these features when creating blocks for google advertising and general advert creation / promotion? If you are designing a website to enable 'Blocks' to be added to pages and side bars etc, why not allow the 'Blocks' to be added to articles as well??
I really hope this can be included in the next update!