There is something in the startup world called the MVP, or minimum viable product. The idea is to put something out there as soon as possible, and then improve it if there is a response from the market, and discontinue it if there isn't. This can save a lot of time because you don't end up building a product there is no real demand for.
It's not that hard to create a simple app that just wraps a web page. Try this and release it in the iOS App Store. If you get 10,000 installs, then yes, maybe you have a good point about apps. But I bet you won't even get 20 installs. Your app will get absolutely buried. You're about 13 years late to the app party.
This is coming from someone who actually has done mobile development on both iOS and Android and has been through the process of submitting an app to the store. I even gave a talk about mobile development.
This should really be a first step before you demand that IPB skew things in a weird direction. If you want this you should provide evidence, not just say "the market is moving this way".