The world you're describing is very dull and quite frankly one I wouldn't want to exist in. All transactions between people are motivated by some ulterior motive - monetary based or not. Whether someone did it because they wanted their good deed for the day or because you paid them money doesn't change the fact that they performed some sort of service for you. According to your logic, any exchange involving goods or services for money would be pure business with no personality. Sounds boring, doesn't it? We'll take IPS as an example, but it goes for any company. You paid them money, they gave you a license to use their product and access to support. You're even. Anything else from you or IPS is icing on the cake. Those "I apologize for the wait", "I hope you have a good weekend", "Please let us know if there's anything else we can assist you with" statements, you didn't pay for them did you? Just because the world is run on money doesn't mean you can't show a little humanity.