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Andy Millne
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4.3: Engagement Improvements

As we come close to wrapping up development of Invision Community 4.3, we wanted to let you know of a few smaller improvements we've made to increase engagement to your community.

Email
Despite fancy new things like social media and push notifications, trusty old email has been proven to be highly effective at getting repeat visitors to your website.

It's one of the reasons Invision Community has built in email support for notifications that can be sent instantly, or via daily or weekly digests.

Email should form a part of every community marketing strategy but curating content and building newsletters can often be a labor intensive task.

With Invision Community 4.3 we have added some additional automated email tools to help your users discover more of your carefully crafted content.

Highlight the best content from throughout your community
In 4.2 we introduced the concept of curated content with promotions and “Our Picks”. With 4.3 we’ve taken this a step further and these promoted items will now appear directly in your content related emails. 

This allows for your audience to be enticed back to your community with items that they may not have read but holds interest.

email.png

Capture return visits with interesting content

Social media links in email footers
If you look closely in the image above you will also see that you can now optionally include links to all of your social media sites within the footer of all of your outgoing emails.

Both of these new features are enabled by default but can be disabled in the email settings section of your admin control panel.

Email may be as old as the web itself, but it is a very powerful medium to get your audience coming back for more.

Respond to Reviews
We added the ability to leave a review to Pages articles, download files, calendar events and in other areas early on in Invision Community 4. The concept was to allow your members to engage in new ways with your content. Reviews on Commerce store items and purchasable downloadable goods is a great way to inspire others to purchase.

New to Invision Community 4.3 is the ability for the content creator (be that a download file, store owner, etc) to respond to a review. This is a great way to address reviews that may be considered unfair or extreme.

Review.thumb.jpg.c19c0d68c239311a9ffe1d6f104cc255.jpg

Matt is talking to himself again

One more thing...
Not content with resurrecting the Subscriptions manager from 2009, we've brought back a small detail from previous versions of Invision Community. The famous "this person is typing a reply" indicator in the online list.

typing.jpg.9ec90c7c2ce41dc7982c34e08ffae809.jpg

 

We can't wait to release this latest update. With new ways to monetise your community, new ways to engage your audience and better promotion tools, we're excited to see how it's going to benefit your community.
 

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Hi @Andy Millne, the content related emails for "Our PIcks" looks really interesting! Are they randomly shown? e.g. in the screenshot it appears only 2 are shown in the email. If we have 10 in "Our Picks" does it choose random ones each time for variety?

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3 minutes ago, Optic14 said:

Hi @Andy Millne, the content related emails for "Our PIcks" looks really interesting! Are they randomly shown? e.g. in the screenshot it appears only 2 are shown in the email. If we have 10 in "Our Picks" does it choose random ones each time for variety?

It will show up to the latest 4 entries in Our Picks. They are ordered with the most recent first. I tend to agree some variety would be better so have suggested this for a future version.

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55 minutes ago, Makoto said:

I'd like to suggest a "love" reaction that I can use for some of these recent updates 

I think you can add that in. I've seen other Invision boards with more reaction options

Edited by AA15

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On 22/02/2018 at 10:20 AM, Stuart Silvester said:

Can you clarify what you're looking for? Invision Community has supported Browser Notifications since 4.1. - If you go to the notifications options page, it will tell you if you can use browser notifications, or if they're enabled - https://invisioncommunity.com/notifications/options/

Probably Jair is talking about INSTANT notification, which doesn’t require the board to be open in one of the tabs. 

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I'd like to see better Amazon SES SMTP support. It should be very simple to address.

With SES SMTP you cannot send an email to more than one address at a time, but the IPS system wants to send emails to multiple people at a time when sending bulk emails. Since SES SMTP can't do this, I can't send bulk emails, and this is hurting my email marketing efforts. Amazon SES is one of the lowest cost options for sending mass email, and it's unfortunate that IPS doesn't better support it.

I've tried creating an email plugin to handle this, but my email plugin never seems to be called when sending the email. Again, this just seems like something that should be properly supported out of the box by IPS.

Edited by khawkins

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On 2/27/2018 at 11:10 AM, khawkins said:

I'd like to see better Amazon SES SMTP support. It should be very simple to address.

With SES SMTP you cannot send an email to more than one address at a time, but the IPS system wants to send emails to multiple people at a time when sending bulk emails. Since SES SMTP can't do this, I can't send bulk emails, and this is hurting my email marketing efforts. Amazon SES is one of the lowest cost options for sending mass email, and it's unfortunate that IPS doesn't better support it.

I've tried creating an email plugin to handle this, but my email plugin never seems to be called when sending the email. Again, this just seems like something that should be properly supported out of the box by IPS.

According to Amazon, you can send up to 50 at a time (which is, incidentally, the cap on our bulk mail per cycle by default):

Quote

Q: Is there a limit on the number of recipients I can specify in a single email message?

You can specify a maximum of 50 recipients for every message you send using Amazon SES. The total number of email addresses in the To:, CC:, and BCC: field must not exceed 50 recipients. If you need to send an email message to more than 50 recipients, then you must send multiple messages, each addressed to 50 or fewer recipients.

https://aws.amazon.com/ses/faqs/

Using Amazon SES SMTP should work like any other SMTP provider as far as I'm aware.

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Email
Despite fancy new things like social media and push notifications, trusty old email has been proven to be highly effective at getting repeat visitors to your website.

It's one of the reasons Invision Community has built in email support for notifications that can be sent instantly, or via daily or weekly digests.

Email should form a part of every community marketing strategy but curating content and building newsletters can often be a labor intensive task.

With Invision Community 4.3 we have added some additional automated email tools to help your users discover more of your carefully crafted content.

@Andy Millne Can you please  explain to us more about the additional automated email tools ? and I hope this version will include automated Birthday greeting email and automated newsletters

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4.3 is going to be a wonderful thing!

One thing I do miss from my old CMS/Forum community we had years ago, was the ability to push a single topic via email to all members by admin.

For example, a member creates a wonderful topic in the forum, I see it as an immediate benefit for our members to receive that topic in their inbox, so I click on "Share to All", and that topic is sent out via email to all members. When I had that ability, the engagement was incredible.

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I might be wierd, but the only improvement I'm desperate for is the ability to add Captcha to the 'Contact us' bit, so I won't have my e-mail clogged up with fake spam users.  I guess I should be able to do something to stop it but brain can't cope.

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