I'm sure that most reading this blog are running an up-to-date Invision Community and enjoying all the benefits of a modern community platform.
Little things that get taken for granted now, like being able to view your community on a mobile phone without pinching and zooming just to read a few posts and having multiple automated tools to deal with community toxicity and spam.
However, a …
One of the first things I do when visiting a site that I know has a community is to try and find it.
More often than not, it's hidden away in the footer links or buried in several sub-menus and labelled something relatively obscure like "Fans" or "Support".
This is a massive lost opportunity!
We all know that social proof is incredibly important when making a purchasing decision.