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I am writing an article for my new site about the benefits of Linkedin over Facebook (which I believe are many) to driving traffic to your website (forum or any other business site). Interested to hear any of your views?

For example, a recent article I shared on facebook had a 100% bounce rate and average time on site of .21 seconds. The same article shared on Linkedin had a 0% bounce rate and average time on site of 4.32 seconds. This clearly suggests to me that Linkedin is a far more professional marketplace with people who genuinely are there to learn, whilst facebook is populated with bored people who just want to look at funny photos/videos, and have no interest in reading anything longer than 2-3 sentences, specially if it doesn't have at least 7 emojis attached.

Additionally I ran a poll on my forum asking what percentage of business enquiries through facebook turned into actual work. The results speak for themselves. Facebook is ultimately just a massive waste of time for the most part I think, and my article will be reflecting that. Instead of posting on their Facebook page I want to educate my clients into the vlaue of spending that time adding content to their own business blogs.

 

 

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Makes sense, but it would depend on the community of course. How many IPS communities are actually “businessy”? I guess most are for individuals and their hobbies, interests, health issues and so on. Creating leads for a gaming community on LinkedIn doesn’t sound so reasonable. 😉

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6 hours ago, Joel R said:

https://www.google.com/amp/s/www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/amp/

Article from Forbes. LinkedIn has one of the highest visitor to lead conversion.  

Thanks Joel, interesting read

5 hours ago, opentype said:

Makes sense, but it would depend on the community of course. How many IPS communities are actually “businessy”? I guess most are for individuals and their hobbies, interests, health issues and so on. Creating leads for a gaming community on LinkedIn doesn’t sound so reasonable. 😉

Of course, it depends on niche. My forum is industry based as you know. I would say its particularly relevant to them. They are far more likely to get a large scale commercial job from an office bod seeing their posts on Linkedin, without the endless pointless and time wasting facebook messages from Mrs Miggins to deal with

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5 hours ago, opentype said:

Creating leads for a gaming community on LinkedIn doesn’t sound so reasonable.

I'd also add creating leads for a gaming community could be more than reasonable if you consider the possibilities. I'm sure theres plenty of software developers/companies have profiles on there. Could be a valuable opportunity for picking up sponsorship, testers, who knows what else. Got to look at the bigger picture

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