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Joel R

[Report] 2019 Social Media Benchmark Report by RivalIQ

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(Joel note: This is an article shared from a third party site. The views and opinions expressed in this article are those of the authors and do not necessarily reflect those of myself or IPS.) 

Source:  https://www.rivaliq.com/resources/2019-social-media-industry-benchmark-report/

Social Media Benchmark Methodology

To spot trends and identify social media benchmarks, we focused our analysis on the top three channels for brands: Facebook, Instagram, and Twitter. We used Rival IQ to dig deep into engagement rates, posting frequency, post types, and hashtags.

We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count.

We expanded our list this year to 12 top industries (industries with an * are new this year):

  • Alcohol*
  • Fashion
  • Food & Beverage
  • Health & Beauty
  • Higher Education
  • Home Decor
  • Hotels & Resorts
  • Influencers
  • Media
  • Nonprofits
  • Retail*
  • Sports Teams

Industries and criteria for inclusion in the Social Media Benchmark report


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Some of the interesting insight from the report:

  • Alcohol brands have the highest form of engagement per post.  What if it's all drunk posting though??  
  • Higher Ed also has a high form of engagement on social media.  Make a post on your community about education.  Everyone has an opinion about education.  
  • More isn't necessarily better.  The industries with the highest per-post engagement rates post less often.  
  • Facebook engagement 0.09%.  Instagram engagement 1.60%.  Twitter engagement 0.05%.  Instagram is where it's at.  How's that Instagram integration coming along IPS??   

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I'm assuming a cross-post feature to Instagram like the current social media promotion to Facebook and Twitter.  

And even though I wrote about Instagram integration, I know that IPS evaluated the integration in the past and there's a reason why they're not integrated.  

Also, all the cool kids are on Snap anyways.  Facebook is for grannies and racist uncles now.  

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