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[Link] 65 Social Media Statistics to Bookmark in 2019

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(Joel note: This is an article shared from a third party site. The views and opinions expressed in this article are those of the authors and do not necessarily reflect those of myself or IPS.) 

Source:  https://sproutsocial.com/insights/social-media-statistics/

65 Social Media Statistics to Bookmark in 2019

There’s really no getting used to social media when the landscape keeps changing every few months. Right when you think you’ve mastered your social media marketing strategy, you’ll get hit with updates in algorithms and features. This then influences user behavior and buyer habits. So it’s crucial for marketers to be on the lookout for the latest social media statistics that could affect their existing strategies.

Many social platforms like Instagram continue to see steady growth in the number of users. Since 2014, the platform has been seeing a year over year increase of no less than 100 million in terms of monthly active users. Between September 2017 and June 2018, the number of monthly active users on Instagram had increased by 200 million.

These numbers show how the social media landscape undergoes drastic changes in just a matter of years or months. This means it’s important to constantly stay on top of where your audiences are and how to connect with them. So to make sure you can improve your existing social media marketing efforts, we’ve put together some of the latest social media stats and trends that will help you out.

Here are 65 important social media statistics that you’re going to need in 2019.

READ MORE:  https://sproutsocial.com/insights/social-media-statistics/


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Some data that really stood out to me:

  • On Facebook: Brands see a median engagement rate of 0.09% per Facebook post.  Which means, haha, nothing.  
  • On Instagram: Images --> Carousel --> Video. Video receives the highest form of interaction.  How's that video coming IPS?  
  • On LinkedIn: This B2B social platform has the best conversion for lead generation.  
  • 61% of social marketers prioritize social media posts that teach. 58% focus on telling a story and 53% focus on posts that inspire.  There's a huge misalignment with what consumers actually prefer. 73% of consumers want to see posts about discounts and sales. 60% want to see posts that showcase new products and services. 59% want to see posts that teach something.  So basically, consumers are all about the $$ and less about the inspiration.  I do like me some Black Friday sales though.  
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