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Logo best practices


sofos

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19 hours ago, sofos said:

I haven't yet a logo, I'm looking for specs and rules for my creative guy.

The logo should come first. The rest will follow from that. If it’s a simple vector shape, an SVG image might work best and “dpi, px” would be pointless specs*. If it’s photorealistic, that won’t work and PNG might be better …

*dpi will be always be a pointless spec by the way. 

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32 minutes ago, opentype said:

The logo should come first. The rest will follow from that. If it’s a simple vector shape, an SVG image might work best and “dpi, px” would be pointless specs*. If it’s photorealistic, that won’t work and PNG might be better …

*dpi will be always be a pointless spec by the way. 

It is true what you say, but my creator wants to know whether it should be round, square, rectangular, 2:3, 16:9, and so on.

PS. Accepted file types are gif, jpeg, jpe, jpg, png, not svg.

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6 minutes ago, sofos said:

my creator wants to know whether it should be round, square, rectangular, 2:3, 16:9, and so on.

Well, that would depend on your current name, topic and the style of your site, which we also don’t know. Again, it’s context-specific. Website logos can have all sorts of sizes and aspect ratios for various reasons. It should fit your site, not follow some arbitrary rules. 

 

6 minutes ago, sofos said:

PS. Accepted file types are gif, jpeg, jpe, jpg, png, not svg.

Sure, but SVG can still be included in the logo template if its suitable. 3 of my 4 IPS websites have SVG images + text instead of a regular image logo. 

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1 hour ago, sofos said:

loading the original Invision Community logo PNG 683 x 59 on my 4.2 theme: looks enormous :cry:

Immagine.thumb.png.9a1552d8d79aa0041735c7877a9c1257.png

This because logo also has css added reduce logo to 230px you also do same using css for desktop and mobile there no really best way as every theme is done different and site name could be less words then Invision Community.

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1 hour ago, opentype said:

SVG can still be included

I can load an SVG? 

1 hour ago, Joel R said:

Oooh.  No, not the entire header.  Right-click on the words "Invision Community" and you can open up the image used for the logo.  

it's just the logo 683 x 59 :(

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