motomac Posted February 19, 2016 Share Posted February 19, 2016 If you make few clicks on a refresh button very quickly, all these clicks would be saved. For example, you refresh the page 10 times in a row, but the page actually has only one chance to show you the advertisement block (on the last 10th refresh). My forum has about 50,000 views per day (Google Analytics), but in the ACP I see over 300,000 ad views (on the one position of course). The difference is huge, and you can't rely on this statistics at all. One more thing. If you sell advertisement by views (CPM) on your forum, it looks like cheating for your Advertisers, because nobody knows, how much times people actually have seen the ads. Link to comment Share on other sites More sharing options...
Colonel_mortis Posted February 19, 2016 Share Posted February 19, 2016 There's also which would cause your ad impressions to be significantly lower than they should be. Link to comment Share on other sites More sharing options...
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