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Rename "Resized to 68% (was 593 x 302) - Click image to enlarge" to "Click to enlarge"

Bryan Sammers

By Bryan Sammers
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bfarber Grand Master

bfarber

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I don't buy the argument that you should remove data from the page that a HUMAN visitor might want to know, for the purposes of SEO. There's a point where optimizing a site for search engines detracts from human usage, and removing data like this crosses that point in my mind.

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Bryan Sammers Enthusiast

Bryan Sammers

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The first SEO tip is to delete the forum rules box on the pages. They do provide the user with more or less useful information, but they are not giving anything to the topic. Best page would be a <html><right meta tags /><body>Pure content</body></html> page without any control elements. But that's what I got after studying the SEO techniques and listening to the experts from other SEO companies. It may have changed today or these information are not right.

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Matt Grand Master

Matt

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Without wishing to sound rude, these homespun "SEO tips" are almost useless without any evidence, empirical or otherwise to back it up.

We take advice from someone who works in the industry with some of the UKs biggest companies. He has made several suggestions which we've implemented. However, telling us to remove small blobs of text designed to educate the viewer for a tiny unproven SEO return isn't going to set our developers on fire.

We care greatly about ensuring the board produces good quality output that is favourably collated by search engines but you have to draw a line.

We do appreciate your feedback, of course. Any closer to purchasing a license?

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To expand upon what Matt said, the HTML produced by the IMG bbcode in IP.Board is as follows:

<img src='http://url.to/image.png' alt='Posted Image' class='bbc_img' />



The extra detail to do with resizing is added later by Javascript. On the most part, all Javascript is ignored anyway. Google's publicly shared explanation for their usage is to check that you're not hiding content or cloaking. They won't penalise based on this usage, especially since you're serving it to both users and spiders. If anything, you're giving them and the user more information, so it should only be a positive.

Additionally, there would be no benefit in replacing "Resized to 68% (was 593 x 302) - Click image to enlarge" with "Click to enlarge". arguably, the only change that should be made is that the alt tag should be more meaningful, i.e. replace 'Posted Image' with 'Posted Image: image.png'. For attached images, the alt text could be changed from 'Attached Image' to 'Attached Image: original-file-name.jpg', so you get the benefit of any keywords that were in the original name. With that being said, these are *very* minor details that have no real world impact.

Same thing goes for removing the forum rules box. Sure, it'd increase the keyword density on the page and drop some duplicate content... but there's already a lot of unique content on each page, so the duplicate content will be considered part of the template and ignored.

Remember, good performance in search is all about the content. If you're sweating details like this, you're doing something wrong. :)

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Matt Grand Master

Matt

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Dan, that reminded me to include the file name in attached image thumbnails.

I have now done this for 3.1. You can do it yourself:

skin_topic > Show_attachments_img_thumb

<a class='resized_img' rel='lightbox[{$data['attach_rel_id']}]' id='ipb-attach-url-{$data['_attach_id']}' href="{parse url="app=core&amp;module=attach&amp;section=attach&amp;attach_rel_module={$data['type']}&amp;attach_id={$data['attach_id']}" base="public"}" title="{$data['location']} - {$this->lang->words['attach_size']} {$data['file_size']}, {$this->lang->words['attach_ahits']} {$data['attach_hits']}"><img src="{$this->settings['upload_url']}/{$data['t_location']}" id='ipb-attach-img-{$data['_attach_id']}' style='width:{$data['t_width']};height:{$data['t_height']}' class='attach' width="{$data['t_width']}" height="{$data['t_height']}" alt="{$this->lang->words['pic_attach']}: {$data['location']}" /></a>





skin_topic > Show_attachments_img

<img src="{$this->settings['upload_url']}/$file_name" class='bbc_img linked-image' alt="{$this->lang->words['pic_attach']}: {$file_name}" />



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